Multi-touch attribution is the key to understanding the value of every touchpoint in the customer journey leading to conversions. It credits each touchpoint a customer encounters, offering a comprehensive view of your channels’ impact on conversions. This data is invaluable for optimizing touchpoints, improving the customer experience, and tailoring your approach to your audience’s preferences.
Grazitti’s multi-touch attribution services empower you with profound insights into your audience’s journey and the key drivers behind their decisions. Furthermore, we will assist you in harnessing the full potential of this attribution approach, supercharging your marketing strategies with precision and impact.
Unlock the potential of your customer journey, track every touchpoint, and transform data into actionable insights. Elevate your marketing strategy and drive revenue growth.
Grazitti’s multi-touch attribution services open the door to a robust suite of capabilities, giving you the edge in today’s data-driven marketing landscape.
Create personalized multi-touch attribution models that align with your business goals and determine the impact of various customer interactions. Use these insights to adjust your marketing campaigns and reach customers through the most effective channels.
Gain a holistic perspective of your customer’s path, from initial anonymous interactions to finalized deals. Our touchpoint-centric data model vigilantly monitors each account, opportunity, buyer, and funnel stage automatically.
Seamlessly integrating with various CRMs, marketing automation systems, and third-party apps, capture touch points as they happen. Regardless of whether your customers engage through paid media, web interactions, email campaigns, or offline events and sales activities, with us, you’ll be able to capture every interaction.
Leverage the power of account-based marketing attribution, boomerang journey stages, and predictive account engagement scoring. We’ll help you use these features to their full potential and yield deeper insights into customer behavior, enabling more informed decision-making.
With our pre-configured dashboards, get key metrics including revenue attribution, pipeline attribution, marketing expenditure, ROI, journey insights, and funnel velocity. These insights empower you to optimize your marketing strategies and achieve tangible results.
Seamlessly integrate Marketo Engage with your existing CRM system. This facilitates effortless report generation and sharing between sales and marketing teams, promoting collaboration and alignment.
With data warehousing capabilities, tackle intricate, business-specific marketing questions head-on. Conduct ad-hoc analyses and create specified data visualizations using raw data, third-party data sources, or your preferred business intelligence tool.
Implementing Marketo Engage can help you in providing a marketing mix that delights customers, resulting in more qualified leads and better brand performance.
