Buyer Personas Demystified

“So, get to know your customers. Humanize them. Humanize yourself. It’s worth it.” – Kristin Smaby

Knowing your customers better to gain a competitive edge, sounds simple but it’s easier said than done.

This is where buyer personas come into play. They put a face on stacks of the customer data that you have, enable you to personalize your marketing efforts, and target the right audience segments rather than mass messaging.

Even if you have personas in place, they should evolve with the direction your business is going in. Check out this crisp infographic to know everything there is to create clear and unambiguous personas.

To view this infographic in high resolution, click here.