Hiring Product Marketing Specialist at Grazitti Interactive

Position title

Product Marketing Specialist

Panchkula, India - Posted on

May 7, 2024

Description

Job Description

We are looking for a Product Marketing Specialist with 4-6 years of experience to handle our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you need to be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.

Skills

Key Skills

Master’s degree in Marketing, Communications, Business Administration, or related field.
4+ years of experience in Product Marketing or related field in the technology industry.
Proven experience in product marketing for B2B software or technology products.
Strong understanding of marketing principles, including product positioning, messaging, and go-to-market strategies.
Excellent written and verbal communication skills.
Ability to translate technical features into customer benefits.
Data-driven mindset with the ability to analyze market and product data to make informed decisions.
Creative thinker with a knack for storytelling.

Responsibilities

Roles & Responsibilities

Develop clear and compelling product positioning and messaging that resonates with our target audience, highlighting the unique value of SearchUnify Cognitive Search platform.
Create and execute go-to-market plans for new product releases, including product launches, and sales enablement materials.
Conduct market research to identify customer needs, market trends, and competitive intelligence to inform product development and marketing strategies.
Produce high-quality marketing content, including product collateral, sales presentations, case studies, and blog posts, to educate and engage target customers.
Collaborate with the sales team to provide them with the necessary tools, training, and resources to effectively communicate the value of our product to customers.
Stay informed about competitors’ offerings, pricing, and positioning to identify opportunities for differentiation.
Develop and maintain relationships with satisfied customers, turning them into advocates who can provide testimonials and participate in case studies.
Work closely with product management, engineering, sales, and marketing teams to ensure alignment and successful execution of product marketing initiatives.