Industry
Home Automation Services
Paid Marketing Optimization to Increase Brand Awareness for an eCommerce Platform
Category
eCommerce
Based In
California, US
Introduction
An eCommerce giant was looking to strengthen their brand position by efficiently planning and executing digital marketing activities. They were keen on fostering long-term customer relationships and maximizing the customer’s lifetime value. Paid marketing specialists from Grazitti Interactive chimed in to help the customer experience staggering success in the eCommerce market.
The Customer
The client stands as a distinguished manufacturer and industry trailblazer specializing in automatic gate openers. Their expertise extends to providing tailored solutions for both residential and commercial settings. They boast a distinctive range of solar-powered low-voltage gate openers and accessories. These products are engineered for seamless self-installation, ensuring hassle-free setup, and are known for their dependable, low-maintenance performance.
The Context
While solely managing their digital marketing activities, the customer received modest success in their eCommerce sales. Although they initially achieved some level of brand recognition on Amazon, they had limited control over the process. So, along with generating brand awareness, they wanted to focus more on traditional retail. Moreover, the customer was keen on utilizing a customer-centric strategy to accelerate their business growth and build a direct-to-consumer eCommerce platform.
The Objective
Primarily, the customer wanted to increase their brand visibility on Amazon and other direct-to-consumer (D2C) platforms. They wanted to leverage increased brand visibility on these platforms to boost their website traffic and strengthen brand recognition. Their goal was to continuously nurture customer relationships, promote purchases, and optimize paid advertising campaigns for greater efficacy and cost-efficiency in reaching target demographics.
The Solution
The Impact
451%
Yoy Improvement in Paid Search Revenue
204%
Increase in New User Traffic
5X
Growth in Paid Social Sales
460%
Elevated Conversion Value
$21
Rise in ROI of $21 per $1 Spent
Conclusion
Implementing a comprehensive paid marketing strategy helped the customer witness significant growth in their brand visibility across all channels. While paid search revenue increased by 451% year-over-year, new user traffic was up by 204%.
Paid social sales also grew by 5x, with a conversion value increase of 460%. Additionally, there was a $21 increase in ROI for every $1 spent. These outstanding figures doubled sales year-over-year, attributing 75% of sales to ads.
Overall, this approach facilitated brand awareness, top-line sales growth, and effective navigation through market challenges, ultimately helping the customer establish themselves as a successful eCommerce player.
