Why Should Companies Leverage Salesforce Gamification?

Gamification is an out-of-the-box solution that a lot of companies implement in their environments to increase user engagement. You must have come across some platforms that use interactive game elements, such as reward points and avatars, as they are quite a hit with many brands.

Gamification’s total market value was 15.86 billion dollars in 2022 and is expected to increase by a CAGR of 26.5%, reaching almost 95.87 billion by 2030.^[i] Another report stated that 78% of employees say gamification makes their work more enjoyable and engaging.^[ii]

Thanks to its ability to drive engagement and performance, many organizations leverage gamification in their ecosystem. Since Salesforce is the preferred CRM among businesses, its gamification is a no-brainer to improve employee and end-user experiences.

Salesforce gamification employs different tactics that turn routine interactions into fun experiences. Here are the different areas it helps with:

In this blog post, we’ll dive into the basics of Salesforce gamification and how it helps companies achieve their objectives.

How Did Gamification Find its Way Into Salesforce?

As a comprehensive Customer Relationship Management solution, Salesforce is used by various organizations for their sales, customer support, marketing, and community operations.

However, a lot of them do not get the most out of their Salesforce investment, simply because their teams aren’t able to adopt the platform as they should. This can be attributed to several reasons –

• Reluctance to use the platform due to the learning curve involved
• Unable to understand the functioning of the platform well
• Disengagement from the platform and not recording everything regularly
• Need for constant direction to use the platform, and hence, losing focus

Whatever the reason, the underutilization of Salesforce puts a huge dent in the ROI of an organization. It also hampers the workforce’s performance as well as end-user engagement.

To resolve this, Salesforce induced gamification into its enterprise strategy.

Gamification was a game-changer and a supporting character that the protagonist—Salesforce, needed to build a winning story.

It allowed users to earn points, badges, and climb leaderboards, fostering a sense of competition, accomplishment, and continuous learning within the platform.

How Does Salesforce Gamification Improve Organization Performance?

Salesforce gamification has various psychological perks that make a boring activity more fun and motivate individuals to participate more. It helps leaders manifest a change in the behavioral pattern of their team members to resonate better with their business objectives.

Overall, the combination of Salesforce and gamification has some very positive results for businesses. These include but are not limited to:

• Infusing excitement into sales activities to inspire agents to achieve targets
• Cultivating collaboration among team members by encouraging knowledge-sharing
• Motivating employees to upskill continuously and stay updated on product offerings
• Helping reps to be more organized and deliver exceptional support experiences
• Empowering service teams to resolve customer issues promptly
• Encouraging active participation among community members

Introducing ScoreNotch to Enhance Salesforce Gamification

If you want to get the best out of Salesforce, gamification is a great option. But standard Salesforce gamification may fall short of your expectations. To effectively leverage gamification, you need a custom solution that addresses your business’s unique use cases and requirements.

ScoreNotch is a Salesforce-native, Lightning-ready dynamic gamification solution that offers advanced features to gamify Salesforce Sales Cloud, Service Cloud, and Experience Cloud. It incorporates various game-like elements into different business processes to drive engagement and ROI.

To learn more about how ScoreNotch takes Salesforce gamification up a notch, book a demo.

To Wrap Up

Salesforce gamification is the secret ingredient to fuel productivity and enhance platform adoption. With ScoreNotch, you can help effectively leverage gamification in your Salesforce to supercharge team performance and reap excellent returns.

Need Help With Setting up Salesforce Gamification? Contact Us.

Statistical References:

^[i] Fact & Factors – Global Gamification Market Share Is Likely To Reach At A CAGR Value Of Around 26.5% By 2030

^[ii] Mambo – Gamification Statistics and Trends

Editor’s Note – This blog post was originally published in June 2020, and has been updated for comprehensiveness.