What is Google Data Studio and is it right for you?

Data visualization has always been challenging for digital marketers. Managing huge amounts of data and putting the same into charts and dashboards demands some serious labor.

Without the ability to infuse data into succinct dashboards, SMBs can’t see a clear picture of how their campaigns are performing.  

To make data accessible to everyone in an organization,  Google, in the beginning of 2016, came up with a data reporting & visualization software – Google Data Studio.

Relatively a new platform, it delivers a remarkable performance. Creating presentable and easy to understand reports for clients has now become a breeze.

Before delving deep into how Google Data Studio can support your marketing efforts, let’s take a look at the prime purpose it serves.

What is Google Data Studio?

It is a part of Google Analytics 360 Suite which is known for analytics, data visualization, site optimization, attribution, tagging, market research, and audience management.

Google Data Studio helps turn marketing data into visually appealing and comprehensible reports.

Does it synchronize data from other data sources?

Google Data Studio supports connections with multiple platforms. It extracts data from different data sources and synchronizes it at a single place.

Here is a complete list of connectors that are currently available in Google Data Studio:

· File Upload
· AdWords
· Attribution 360
· BigQuery
· Cloud SQL
· DCM
· DFP
· Google Analytics
· Google Sheets
· MySQL
· PostgreSQL
· Search Console
· YouTube Analytics

How does Google Data Studio work with social channels?

Google Data Studio allows you to import information from social channels such as Facebook, Twitter, and LinkedIn. A special condition set up here by Google is that you need to put the extracted information into a Google Sheet. As long as the information is in a Google Sheet, it can be pulled by Google Data Studio.

If a change is made in the data source, the reports get updated real-time.

How does Google Data Studio work with CRM and marketing automation platforms?

Google Data Studio can also be connected with your CRM and marketing automation platform. This can be achieved by connecting the CRM or/and marketing automation platform with one of the databases listed above, and further connecting that database with Google Data Studio.

Is Google Data Studio right for you?

Trying to gauge marketing performance from spreadsheets can be tedious.

With Google Data Studio you can put all those numbers into easy to understand charts and graphs. It turns your data into visually appealing and informative dashboards that help you make better marketing decisions.

All in all, Google Data Studio is a great pick if you wish to report and visualize your data from a single platform. Share reports with your colleagues and clients and analyze your marketing campaigns with Google Data Studio.

Need help creating informative dashboards?