Top 7 Hacks to Boost the Efficiency of Your Marketo Instance

Implementation of marketing automation leads to a 451% increase in qualified leads, a 28% boost in sales productivity, and a 28% increase in revenue growth[i].

It is no wonder that it has become a popular tool among modern marketers to streamline marketing processes and improve lead generation.

However, there are several common challenges that marketers face while using marketing automation platforms, including:

• Failing to ensure data consistency and quality
• Struggling with marketing asset creation without a low/no-code editor
• Lacking effective data backup and recovery strategies
• Neglecting to optimize user interaction to enhance engagement

In this blog post, we’ll delve into the top hacks to help you unlock the full potential of your Marketo instance and achieve remarkable results.

Top 7 Hacks to Boost the Efficiency of Your Marketo Instance

Marketo enables you to create effective marketing campaigns, generate high-quality leads, and boost ROI. Here are 7 hacks that we swear by to amplify the results you’re getting from your Marketo instance.

1. Follow Data Hygiene & Standardization Best Practices for a Clean Database

Inaccurate data from duplicates, inaccuracies, and inconsistencies can undermine the effectiveness of your marketing efforts. Manually removing duplicate records in Marketo and Salesforce is time-consuming and error-prone, leading to increased costs and skewed reports.

Additionally, inconsistent data in Marketo can hinder campaigns and reporting. Data standardization automates the removal of unstructured data and duplicates, enhancing data storage and accuracy. To uphold clean data in Marketo, prioritize data hygiene practices.

One of the best ways to achieve this is to implement M-Clean, a tailored deduplication and standardization solution, that streamlines marketing automation and CRM platforms by removing duplicates and converting data into a computer-readable standard format.

2. Simplify Email & Landing Page Creation With an Intuitive Drag-and-Drop Interface

Today, the creation of content assets often presents a major roadblock for marketers, consuming valuable resources and impeding productivity. Spending countless hours crafting email and landing page templates not only strains your creative team but also diverts attention from other critical tasks and projects.

G-MAC – the Grazitti Modular Assets Creator, offers a comprehensive solution to content creation challenges, serving as a valuable tool for boosting productivity and streamlining efficiency in your digital marketing endeavors.

With its intuitive drag-and-drop feature, extensive coding or technical skills become a thing of the past. Equipped with a vast library of pre-built templates and reusable components, G-MAC ensures consistency across all campaigns. This not only saves time but also maintains brand integrity and adherence to established design standards.

3. Leverage Lead Management Capabilities to Generate High-Quality Leads

Marketo’s lead management features like lead capture, nurturing, and qualification can help you save time and resources, and generate higher-quality leads that are more likely to convert. Personalized engagement and valuable insights into lead behavior can further enhance the customer experience and help optimize marketing efforts for better results.
Marketo’s lead management features also enhance collaboration between marketing and sales teams, leading to improved communication and alignment toward common goals.

Maginate, a Magento-Marketo connector, emerges as a robust solution poised to revolutionize customer experiences. With Maginate, seamlessly integrate crucial information from your Magento store into Marketo, enabling effortless sharing of lead data across platforms. This integration amplifies the ROI from marketing campaigns and facilitates enhanced personalization, ensuring a truly holistic approach to customer engagement.

4. Integrating Marketo With Your Content Management System to Improve Customer Engagement

Though WordPress helps you create and publish content effortlessly, it does not necessarily ensure its targeted delivery. This is because the web pages built on WordPress cannot track visitors and capture information. Without any user information, it becomes difficult to understand the interests of your target audience and deliver them relevant content.

To resolve this, you need to switch gears to a marketing automation solution like Marketo and integrate it with your WordPress website using a robust WordPress-Marketo Connector.

Integrating Marketo with a Content Management System (CMS) can help you streamline your marketing efforts and improve your content creation & distribution processes. It allows you to track the effectiveness of your content, gain valuable insights into customer behavior and preferences, and improve lead generation and conversion rates.

Integrating Marketo and CMS increases transparency and helps you automate various processes. For instance, whenever you publish a new blog post on WordPress, you can notify your subscribers about it by sending automated emails through Marketo.

Similarly, using the lead data in Marketo, you can employ the forms pre-fill functionality on your WordPress website. This helps pre-populate the forms with previously submitted data, thus, saving users’ time and enhancing their experience.

5. Use Pre-Fill Functionality on Your Marketo Forms to Maximize Your Lead Generation Efforts

Pre-filling forms with existing customer data can save time and improve CX and conversions. To gradually gather more comprehensive prospect data for more efficient targeting of personalized offers, start by keeping the initial contact simple, such as asking for a name or email, and then progressively request additional information with each subsequent form.

However, using Marketo as your marketing automation platform can make maximizing lead generation efforts challenging, especially since Munchkin Cookie tracking has been discontinued. That’s where One-Mark comes in. This comprehensive solution for Marketo enables a pre-filling feature on your forms, reducing the time and effort required from returning leads to fill out forms and boosting conversion rates.

6. Integrate Shopify With Marketo to Accelerate Conversions

As your Shopify store gains traction,

• Do you find it challenging to synchronize customer data with Marketo?
• Have you noticed an uptick in cart abandonment rates?
• Are you facing complexities in mapping leads?

If you nodded along to any of these queries, integrating your Shopify store with a marketing automation solution such as Marketo is the perfect solution.

Shopify Marketo integration helps you create seamless, data-driven, and personalized experiences that drive business success. Cartiveo simplifies your workflows and facilitates cross-functional collaboration, enabling your teams to engage with end-users more effectively and deliver enriched customer interactions.

7. Backup & Restore Your Marketo Assets to Protect Them

By creating a backup of your Marketo assets, you can safeguard your business against potential data loss due to system failures, user errors, or malicious attacks. With backup in place, you can easily restore Marketo assets thus, reducing downtime in case of asset loss or having to recreate it from scratch.

Moreover, implementing a reliable backup and restore solution such as M-Hive for Marketo assets can reduce the risk of disruption for ongoing marketing activities.

Wrapping Up

Modern marketers prefer Marketo for developing and implementing complex marketing campaigns that target specific audience segments with personalized content. With the help of our custom solutions, you can enhance the capabilities of Marketo and take your marketing endeavors to the next level.

Ready to Optimize Your Marketo Instance and Boost Conversions? Talk to Us

Statistics References:

[i] Finances Online