The State of Pay Per Click 2018-2019

PPC ads are an ideal investment to maximize your brand’s exposure. It complements organic search and SEO perfectly and has proved to be a crucial part of a brand’s digital marketing strategy.

Interestingly, 80% of marketers today invest a part of their budget into social, search, remarketing, and displays ads.

In this infographic, we will take a close look at the digital ad industry. It consists of insights from the Hanapin Marketing report that addresses the state of PPC down to every minute detail.

The data contained in this infographic has been collected from more than 400 marketers, brands, and agencies and showcases the expert opinion about the ongoing trends in the PPC industry.

Click the image below to see the complete infographic.

(Originally published on Social Media Today.)