The Key to Business Success – Optimizing Digital Technological Initiatives

“When digital transformation is done right, it’s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar.” – George Westerman, Senior Lecturer, MIT Sloan

In the last few years, there has been so much happening in the digital space that every business wants to jump on board but is unsure where to start. As the technology evolves at a rapid pace, as soon as a company adopts new technology, it is either obsolete or a new version has already been released.

Many businesses adhere to the adage “if it ain’t broke, don’t fix it,” which is one of the main reasons many companies fall behind in current technological trends.

So, what is the solution here? How do you keep up with the latest technological advancements?

The simple answer is Digital Transformation.

In this blog post, we will learn all about digital transformation and how Salesforce can help you elevate your business with digital transformation.

What is Digital Transformation and Why Does It Matter?

Digital transformation is the process of implementing the latest digital technologies by replacing outdated ones to transform a business for the better.

With digital transformation, a business can revolutionize its operations, empowering its employees to be more productive and provide better service to its customers.

Now the question is, why does digital transformation matter?

Today, consumers have multiple choices, and they are more likely to choose companies that provide simple, digitally enhanced solutions that meet their needs. If you don’t give them the experience they are looking for, your business is more likely to fall behind your competitors. That’s why you need to invest in technologies that meet the ever-evolving expectations of your customers.

The Three Pillars of Digital Transformation

In order to get closer to digital transformation, you need to focus on three pillars – Customer Experience, Product Innovation, and Operational Agility.

• • Customer Experience

A good digital transformation strategy should be built around the customer experience. Since customers are at the center of everything, technological advancement should focus on making their buying journey better.

• • Operational Efficiency

Compliance, silos, and SLAs are the most common terms used around processes, operations, and efficiency. But when it comes to streamlining operational processes, it is all about ensuring that your systems are in-line with your strategic goals.

• • Agility

Although the above-mentioned two pillars are important, they won’t be effective if you are not agile. Agility comes from the tools and software you use in your business. They should enhance collaboration while giving employees the power to make decisions. When you use efficient tools and software, they help you drive productivity across the organization.

Overcoming the Transformation Barriers

Many companies believe that digital transformation is the way to go, but it’s not that easy. According to the Boston Consulting Group, only 30% of digital transformation efforts live up to expectations, with the vast majority falling short ⁽ⁱ⁾.

So, what are the reasons behind it? Let’s have a look.

• • Not Understanding the Problem

Many companies experience problems like customer churn or decline in sales, but they don’t know how to fix them. So, before embarking on digital transformation in your company processes, understand the goals, and pain-point of stakeholders. By getting to the bottom of the problem and understanding it, you can come up with a solution specific to their business problem.

• • Unable to Manage the Technological Change

It is vital for C-suite to discuss the benefits of the transformation with their employees while addressing their concerns, fears, and reservations. This is because digital transformation can change the old ways of doing things and cause chaos in a company before it is fully implemented. Therefore, you should involve all stakeholders, and explain the benefits and reasons for technology change.

• • Confusion in Definition

Many people confuse digital transformation with technological advancement. But these terms are different. Digital transformation occurs when you use an initiative to open up new revenue streams and digital channels into your system to automate processes. On the other hand, technological advancement refers to a process when you move your existing software to a mobile app or the cloud or update it with new features.

Tips for Successful Digital Transformation

Success in digital transformation is determined by how well your people work with the high-end IT systems and tools.

Here are some tips you can follow for a successful digital transformation.

• Identify & adopt emerging technology
• Prioritize internal training & onboarding
• Educate users about the benefits
• Create a community
• Get your whole business involved

How Can Salesforce Help With Digital Transformation?

Today, digital transformation has become the need of the hour for every business. That is why Salesforce introduces many new tools and features that deliver future-ready experiences to the users. Let’s look at how Salesforce can help with digital transformation.

• • Salesforce Service Cloud

This Salesforce platform provides instant response to customers’ needs at any time and at any channel. It offers many new features that help with digital transformation such as Service Cloud Voice to provide a personalized voice call experience, workforce Engagement to predict call requests on different channels, Einstein Field Service to track and monitor support teams in real-time, and more.

• • Salesforce Sales Cloud

Sales Cloud is another Salesforce platform that lets enterprises manage the end-to-end functioning of the sales team. This platform has recently unveiled a new version – Sales Cloud 360. This growth platform combines Salesforce’s technology and partner ecosystem to nurture businesses to grow their revenue and augment sales productivity. Its capabilities include seamless, virtual meetings via Salesforce meetings, Einstein Opportunity Scoring, using MI and AI to score opportunities to prioritize them, etc.

Wrapping Up

Today, digital transformation has reshaped the way businesses function. Businesses are seeing cost savings and increased profitability as a result of improved data collection and customer experience.

According to an article published in TechRepublic, IDC, by 2023, digital transformation will account for 53% of all investments in information and communication technology⁽ⁱⁱ⁾. This clearly indicates that the digital transformation movement will pick up speed.

Want to Unlock the True Potential of Salesforce? Let’s Talk!

Statistics References:

⁽ⁱ⁾ bcg
⁽ⁱⁱ⁾ techrepublic