Say Hello to Breeze AI: HubSpot’s Next Big Thing

INBOUND 2024—HubSpot’s flagship event—introduced its latest innovation, Breeze.

In an era where AI dominates the conversation, Breeze marks HubSpot’s strategic move to harness AI to equip businesses with powerful tools. 

Breeze is a set of AI solutions that includes Breeze Copilot for enhanced CRM interactions, Breeze Agents for task automation across HubSpot Hubs, and Breeze Intelligence for data-driven marketing insights. 

With each solution, HubSpot aims to make using AI feel like a breeze while delivering huge returns for marketing, sales, and service teams. 

“Until now, we haven’t seen a complete AI solution for businesses,” said Andy Pitre, EVP of Product at HubSpot. “There are consumer AI solutions that are super accessible and give results in seconds, but they aren’t connected to your business or your data.”

“On the other hand, enterprise AI solutions claim to be powered by unified data, but they’re hard to implement, have steep learning curves, and are slow to deliver results. With Breeze, businesses finally get it all. AI that’s agile, intuitive, and embedded, not just with popular LLMs, but your customer data.”

The value proposition of Breeze is clear, making it an all-in-one AI solution for fast-growing organizations. But is it cut out to be all that it promises? Let’s find out. 

What is Breeze? 

Breeze is HubSpot’s umbrella term for its suite of AI tools. HubSpot rebranded and expanded its AI features across the platform to make things easier and unified under one roof. 

Breeze introduced a set of new technologies comprising: 

Breeze AI: It includes tools like Breeze Copilot and Breeze Agents to automate tasks, reduce friction, and drive efficiency to empower your GTM (go-to-market) teams.  

Breeze Intelligence: It is an AI-powered engine that helps businesses develop the most complete picture of their customers with buyer intent, data enrichment, and form shortening. 

Key Components of Breeze 

1. Breeze Copilot 

Breeze Copilot is a conversational AI tool that assists with tasks across the HubSpot platform. It is a dedicated virtual assistant that helps you create workflows, summarize CRM records, and support your sales, marketing, and service goals. 

For instance, if you’re planning to update your marketing campaign, Breeze Copilot can help you analyze performance data, suggest improvements, and even create new content. Breeze Copilot is particularly useful for generating ideas, drafting quick email content, providing summaries, and creating initial outlines for blog posts or other marketing materials. It streamlines the entire process while eliminating the need to switch between tools or spend hours on manual research.

2. Breeze Agents 

Breeze Agents are designed to do the heavy lifting by automating prespecified tasks with full control. There are four AI-powered Agents across different Hubs in HubSpot. 

Content Agent: This powerful agent helps you generate blog posts, landing pages, podcasts, videos, case studies, success stories, and more using CRM data. You can set your objective and the tool will draft and refine the content accordingly.

Available with – Content Hub Pro+

Social Media Agent: The Social agent lets you create distinct posts for each social media platform. It creates content aligned with your brand voice and audience preferences and also suggests appropriate publishing times. 

Available with – Marketing Hub Pro+

Prospecting Agent: The prospecting agent is like having a salesperson who works round the clock to generate and nurture leads. It enables personalized outreach by analyzing HubSpot CRM data and behavior analytics.  

Available with – Sales Hub

Customer Agent: It is an AI-powered customer service representative that handles customer inquiries in real-time. It uses your HubSpot content and public URLs to generate answers and route more complex issues to human support agents.

Available with – Service Hub Pro+

3. Breeze Intelligence 

Breeze Intelligence is a B2B-focused solution that uses LLMs and AI to unify data from different sources to provide detailed insights. It helps you deeply understand your audiences, gauge their intent, and enhance your contact and company data within HubSpot. Here are its key functionalities:

Data Enrichment: Breeze leverages a comprehensive database of over 200 million buyer and company profiles to extract key details like company size, job role, and location. It automatically updates the CRM with this information to ensure profiles are up-to-date and accurate.

Buyer Intent: Breeze Intelligence tracks leads that visit and engage with your website to detect conversion potential. Based on visit count, unique visitors, and specific page views, you can define your target markets and a company’s intent.

Form Shortening: Breeze uses intelligence to pre-populate HubSpot forms with known user details. This helps dynamically reduce the number of form fields required which, in turn, minimizes friction and simplifies lead capture. 

Use Cases of Breeze in HubSpot 

Each component of Breeze enables HubSpot customers to optimize their operations in one way or another. Let’s take a look at some of them: 

Automated Task Management 

Breeze Copilot automates email creation, scheduling, and follow-ups, thus, eliminating the need for manual intervention.

Data-Driven Decision Making

Breeze Copilot examines CRM data and recommends subsequent steps such as nurturing leads based on their stage in the buyer’s journey.

Content Creation 

Breeze Content Agent assists marketers to swiftly produce SEO-friendly content to reduce the burden on content teams. 

Customer Support 

Breeze Customer Agent handles routine queries with personalized responses to enhance the service experience. 

Social Media Management 

Breeze Social Media Agent helps maintain consistent posts and presence across channels to optimize brand visibility. 

Sales Outreach

Breeze Prospecting Agent identifies interested leads and reaches out at precisely the right time to improve sales efficiency.

Data Management 

Breeze Intelligence automatically updates customer profiles and HubSpot forms with known information to ensure accuracy and streamline conversion. 

Lead Prioritization

Breeze Intelligence tracks buyer intent to enable the sales team to prioritize leads that are most likely to convert. 

Benefits of Using Breeze

With Breeze, companies can significantly improve their go-to-market efforts and reap various benefits, including: 

Cost Effectiveness 

Breeze saves on your operational costs by automating tasks and reducing the need for additional staff.

Higher Efficiency 

It streamlines a range of tasks from data management to content creation and customer support to boost productivity and save time. 

24/7 Availability 

Breeze provides round-the-clock customer service to ensure timely response and customer satisfaction.  

Drive Sales

Breeze helps you target the right accounts with the right message to drive demand and conversion rates.

Improved Outcomes 

By consolidating data and technology within HubSpot, Breeze provides holistic insights that lead to better decision-making and results. 

Setting Up Breeze for Your Business

Now that you know how HubSpot Breeze can be the AI ally to level up your business processes, here are some tips to get started.  

Set Objectives 

Breeze offers an array of functionalities across the HubSpot platform. Identify areas where you need help (e.g., content, sales, operations) and choose your package accordingly.  

Use Integrations

Breeze has built-in integrations with HubSpot. However, if you use other CRMs or tools, check for HubSpot App Marketplace or opt for custom API integrations. 

Train Breeze Agents

To get the most out of Breeze AI, train Breeze agents on various business scenarios and data. Ensure they handle tasks efficiently but have human support ready in case of need.    

Analyze Performance 

Monitor your Breeze AI and Breeze Intelligence’s performance regularly using HubSpot Analytics. Customize automation workflows and test what works and what does not. 

Scale Incrementally

Once you have found your footing with Breeze, deploy it on a large scale across the platform. Keep updating your workflows and automation as your business needs evolve.

The Final Thought 

While the market is saturated with AI platforms, HubSpot Breeze stands out by offering a user-friendly and comprehensive solution. It provides a unified AI platform that streamlines many business processes and adds value.

By infusing creativity and efficiency into your work, Breeze can be the ‘it’ factor to expedite your business success. 

Ready to ‘Breeze’ Through Your Operations? Contact Us!