Oracle Eloqua Components: The Secret Sauce to Create Customizable, Responsive Emails and Landing Pages

Businesses leveraging personalization witness a significant 40% boost in ROI⁽ⁱ⁾.

It’s no secret that personalization is ‘the key’ when it comes to optimizing campaigns and nurturing deeper connections with your audience.

But here’s the thing; there’s no one-size-fits-all approach! To truly win over your leads, you need to tailor your emails and landing pages to address their specific needs and interests.

In fact, customizing landing pages such as addressing buyer concerns can skyrocket conversion rates by 80%⁽ⁱⁱ⁾. Moreover, over 20% of marketers vouch for the fact that personalization enhances email engagement⁽ⁱⁱⁱ⁾.

Building personalized emails and landing pages that are responsive is part art, part science. Most marketers can bring the art, but sometimes their emails and landing pages could use a little more science.

And, that’s where Oracle Eloqua can be your closest ally.

Oracle Eloqua email and landing page editor and components empower marketers to create attractive emails and landing pages effortlessly, sans any coding. It offers an intuitive, guided experience enriched with interactive elements to further bolster efficiency.

In this blog post, we’ll delve into how Oracle Eloqua can serve as your trump card, enabling you to create highly personalized emails and landing pages that drive results.

Customize Your Emails & Landing Page Using Oracle Eloqua Editor & Components

Oracle Eloqua provides a robust suite of tools to create impactful marketing campaigns through the development of high-performing landing pages and emails.

To cater to a range of user preferences, Eloqua offers two distinct editing interfaces: the Design Editor and the Source Editor.

Design Editor

The Design Editor revolutionizes the creation of landing pages and emails by offering a user-friendly drag-and-drop interface, eliminating the need for coding. Its responsiveness ensures seamless experiences across all devices, from desktops to smartphones. With a library of pre-built templates and a blank canvas option, you have complete creative control.

Featuring a comprehensive library of drag-and-drop content blocks, including text boxes, images, buttons, and forms, creating engaging landing pages and emails is effortless.

Personalization is key and the Design Editor allows for dynamic content integration, tailoring pages and emails to each visitor for increased engagement and higher conversion rates.

For users with CSS proficiency, the Design Editor offers further design customization options, enabling the creation of unique and visually striking content.

Source Editor

The Source Editor is designed for users proficient in HTML, offering unparalleled control over landing pages and emails. Users can create code from scratch to realize their vision with a live preview function enabling instant visualization of changes. This iterative process streamlines development, eliminating separate design phases.

With the Source Editor, you can transcend pre-built templates and drag-and-drop elements. If you have HTML expertise and a unique vision, this editor empowers you to create highly customized content, tailored precisely to your needs.

Also, you can incorporate several content components on your landing page including text, buttons, photos, forms, and other content types, also known as content components. You can easily customize the sections of a landing page layout with content components.

Let’s take a detailed look at these components that help you to design stellar emails and landing pages.

Email Components

• Images & Files

  The component library in Oracle Eloqua allows you to efficiently manage your media assets such as images and files, which are essential for your email campaigns, forms, and landing pages.

  Using the upload wizard, you can easily upload various media types including images, documents, web pages, and JavaScript files to a dedicated web server. Oracle Eloqua automatically generates both, direct and trackable URLs for these files, which can then be inserted into your marketing materials as hyperlinks or references, providing easy access for your audience.

  

• Hyperlinks
  Within the component library, you can access a repository of Oracle Eloqua landing pages to link to from your assets. As you create landing pages, they are automatically added to this repository.
  

• Field Merges
  Utilize field merges to personalize various elements such as emails, forms, and landing pages by incorporating data from contact records, events, custom objects, or query string values. For instance, employ field merges to integrate a contact’s name into an email, automatically fill form fields with existing information, or discreetly transmit actionable data through hidden form fields to direct contacts to appropriate sales representatives.
  

  During the editing process of emails, forms, and landing pages, field merges are visually highlighted in yellow to distinguish them from regular text.

• Email Headers & Footers
  Email headers and footers serve to tailor the appearance and style of your emails. These elements are incorporated into emails via an email group, although you also have the option to choose different headers and footers for individual emails through the header and footer selectors.
  

• Shared Content
  Shared content refers to reusable content snippets that can be crafted once and then deployed across various emails and landing pages. It facilitates a “build once, reuse everywhere” approach for frequently used content pieces. Shared content consists of text, images, hyperlinks, and field merges.
  

  Shared content helps to:

  – Enhance efficiency by composing content once and using it repeatedly.
  – Ensure consistency across marketing collateral and uphold standards in the development of marketing assets.

• Dynamic Content

  To ensure continual engagement as your audience expands, it’s crucial to diversify your marketing materials and tailor your content to individual potential customers. Oracle Eloqua offers a solution through dynamic content, allowing for the creation of personalized content that adjusts based on the viewer’s profile. This dynamic approach enhances the flexibility of email and landing page assets by customizing them according to the recipient’s preferences, location, or other pertinent contact details.

  Dynamic content operates on conditional logic. By crafting alternative versions of content for an asset, users can specify the criteria for who sees each version. Consequently, this yields more adaptable assets with reduced clutter in the library. Instead of disseminating multiple similar email advertisements to various groups, you can consolidate multiple versions into one email, streamlining file management.

  

• Signature Layouts

  Signature layouts serve as templates for automatically incorporating Oracle Eloqua sender details into emails. Establishing a standard signature layout ensures consistency in corporate branding and simplifies signature generation for a large workforce. A single signature layout can dynamically populate sender information such as name and phone number, based on the sender’s identity. Signature layouts consist of visuals, personalized messages, digital signatures, and contact details.

  For instance, if the sender is Mark, the system will automatically populate Mark’s details into the signature layout.

  

  Signatures offer several benefits:

  – Tailoring sender information based on signature rules
  – Cultivating and nurturing relationships with prospects and clients, thereby boosting response rates
  – Streamlining signature personalization through automation

• Signature Rules

  By implementing signature rules, emails can be efficiently dispatched on behalf of various individuals simultaneously during a batch email deployment. The senders are dynamically allocated based on the message recipients, with rules establishing a direct association between a particular sender and a contact, determined by the field values within the contact’s record or custom object.

  For instance, one might utilize the contact’s city or state fields to correlate with the respective sales representatives for those regions. Additionally, in cases where no territory is designated for a specific city or state value, a default sender can be assigned.

Landing Page Components

Text: Enhance your landing page by incorporating summaries, instructions, and other relevant details using the text content feature. By default, the typeface and color scheme will be automatically applied unless customized using the toolbar. Utilize the toolbar to include hyperlinks, modify text style and color, insert field merges, add bullets, and more. Additionally, you have the option to write from right to left.

Images: Enrich your landing page with images sourced from the Oracle Eloqua component library, your local machine, or Oracle CX Content (formerly Oracle Content and Experience Cloud).

Buttons: Drive user engagement by integrating buttons as effective calls-to-action within your landing pages. Buttons exclusively support text content and offer a hover state to enhance user interaction. Customize buttons to be hidden on mobile devices and enable right-to-left text alignment as needed.

Dividers: Utilize dividers to visually segment content on your landing pages, providing a structured layout.

Spacers: Create blank spaces on your landing pages using spacers. Customize spacers according to size, background color, and border specifications.

Shared Content: Maximize efficiency by employing shared content, which comprises reusable content snippets stored in the component library. This feature facilitates “build once, re-use everywhere” functionality for commonly used content pieces. For further information, explore shared content capabilities.

Forms: Seamlessly integrate Oracle Eloqua forms into your landing pages to collect valuable data. Easily customize form styling through the Design Editor to maintain consistency with your page’s aesthetics. Responsive design is automatically applied to existing Oracle Eloqua forms imported into the responsive editor.

Dynamic Content: Utilize dynamic content to personalize landing pages based on specific rules and conditions. This feature enables the display of customized information such as sales rep details, based on recipient attributes stored in their profile. Dynamic content is reusable and accessible through the component library.

Cloud Content: Explore cloud content options to incorporate external service-provided content into your landing pages. Installation of cloud content apps may be required by your administrator. Learn more about available Oracle Marketing AppCloud apps.

Video: Enhance user engagement by embedding Vimeo or YouTube videos directly into your landing pages. Videos enrich user experience and facilitate the sharing of multimedia content.

Custom Code: Customize your landing pages by adding custom code to implement unique styling elements.

Carousels: Implement image carousels to showcase multiple image slides automatically or manually. Carousels offer a dynamic way to present related content within a confined space, enhancing engagement. Explore the functionality of image carousels for your landing pages.

Wrapping Up

Oracle Eloqua empowers marketers to orchestrate impactful email campaigns entirely within its platform.

Marketers can leverage pre-built email templates or a drag-and-drop editor to design professional, on-brand emails. This intuitive interface seamlessly translates to landing page creation, ensuring a cohesive user experience across all campaign touchpoints.

Oracle Eloqua’s robust segmentation capabilities enable precise targeting, guaranteeing messages reach the most relevant audience segments. To maximize engagement, marketers can leverage advanced scheduling features that consider factors like recipient location and historical behavior.

This centralized approach streamlines campaign execution, eliminating the need for disparate tools and allowing marketers to focus on strategic initiatives.

Statistics References:

⁽ⁱ⁾ McKinsey
⁽ⁱⁱ⁾ HubSpot
⁽ⁱⁱⁱ⁾ HubSpot