Navigating eCommerce With Salesforce Commerce Cloud’s Latest AI Features

Salesforce Commerce Cloud is a leading commerce platform that helps businesses create and manage seamless cross-channel customer experiences. All credits to Commerce Cloud, Salesforce has been a leader in 2023 Gartner® Magic Quadrant™ for Digital Commerce, for the eighth consecutive year.

Currently leveraged by more than 12000^[i] businesses, Salesforce is constantly adding new features in Commerce Cloud to help businesses meet the changing needs of their customers more effectively.

In this blog post, we will look at some of the latest features in Salesforce Commerce Cloud and how these features can help you improve customer experience.

Unveiling Advanced AI-Powered Features of Salesforce Commerce Cloud

Salesforce has recently introduced Commerce GPT, a generative AI assistant designed for commerce. Utilizing the power of the Commerce Data Cloud, this platform enables enterprises to deliver tailored shopping experiences that seamlessly align with their customers’ preferences.

Here‘s how Commerce GPT empowers your e-commerce businesses to deliver more personalized shopping experiences:

Generative SEO Metadata

Generative SEO Metadata leverages AI to automatically generate search-friendly product descriptions, titles, and metadata. This ensures that products are easily discoverable through search engines, improving online visibility and organic search rankings.

Dynamic Product Descriptions

Dynamic Product Descriptions allows you to create personalized product descriptions based on customer preferences and browsing behavior. This feature provides more engaging and relevant product information, enhancing the overall shopping experience.

Goals-Based Commerce

Goals-Based Commerce, a feature within Commerce GPT, enables businesses to set and track specific sales and revenue targets. It utilizes AI-driven insights to optimize product recommendations, pricing strategies, and marketing campaigns to effectively achieve these goals.

Commerce Concierge

Commerce Concierge, a component of Commerce GPT, enhances customer support and engagement through AI-powered chatbots and virtual shopping assistants. These virtual concierges can assist customers with product recommendations, answer queries, and guide them through the shopping journey, improving overall user satisfaction.

Along with Commerce GPT, Salesforce has made many additions to its existing log of functionality in Commerce Cloud for better operations. Let’s take a look.

Salesforce Pay Now

Pay Now, a new feature of Salesforce Payments, helps organizations collect payments from customers more quickly and easily. Instead of sending an invoice and waiting for payment, businesses can embed a checkout link into any Salesforce application. This allows customers to pay immediately, without having to leave the Salesforce platform.

Reorder Portal

Order management is a critical capability of Commerce Cloud, allowing businesses to manage orders across multiple channels efficiently. Reorder portal is a personalized buying experience for customers. It allows businesses to identify and target their repeat buyers with automated emails that invite them to a portal where they can quickly reorder past purchases. Customers can also access all of their past orders through the portal.

Order Support

Order support is a feature that helps businesses to provide personalized customer service experiences. It allows businesses to embed the Order Support app into service interactions via bots, self-service actions for order tracking, and knowledge articles. This helps businesses to help their customers more efficiently.

Einstein Copilot for Commerce Cloud

Einstein Copilot is integrated into the side panel of the user interface within any Salesforce application. So, both internal users and customers using Commerce Cloud can engage with this conversational AI assistant. It enhances user productivity by providing AI-powered support that can quickly assist with inquiries and tasks.

Furthermore, Einstein Copilot empowers Commerce Cloud users to optimize their operations and offer exceptional customer experiences, resulting in improved efficiency, and customer loyalty.

The Conclusion

Salesforce Commerce Cloud stands as a dynamic and evolving solution that equips businesses with the tools to not just survive but thrive. As technology and customer preferences continue to evolve, Commerce Cloud’s innovative features and AI capabilities offer the promise of growth and unmatched customer experiences. It equips your business to stay ahead of the curve, adapt to shifting market demands, and ultimately, create seamless, data-driven experiences that drive success.

Statistical References:

[i] BuiltWithTrends