Maximizing the Learning Potential: How Interactive Videos Can Boost Your LMS

Online education is gaining popularity in the digital age. However, traditional online training can get passive and monotonous, affecting engagement and information retention. Interactive videos offer a solution to this problem, providing a more engaging and effective learning experience.

Users perceive and retain 95% of the information they receive via video as opposed to text.^[1]

You must, therefore, use interactive videos in your online training strategy.

What are Interactive Videos?

Interactive videos are a type of digital media that mixes videos with interactive elements. This allows viewers to participate in the video. There are many different types of interactive videos but some of the most common include:

Hotspots: These are interactive elements that appear on the video screen. When viewers click on a hotspot, they are taken to a different part of the video, a website, or a piece of content.

Quizzes: These are interactive videos that allow viewers to answer questions about the content of the video. The answers to the questions can determine the path that the viewer takes through the video.

360-degree Videos: These videos allow viewers to explore a scene from different angles. Viewers can click and drag to move around the scene and get a different perspective.

Branching Videos: These videos allow viewers to make choices that affect the outcome of the video. The choices that viewers make can determine the ending of the video, the information that they see, or the actions that they take.

If you are looking for a way to create more engaging and memorable content, interactive videos are a great option. With the right tools and techniques, you can create interactive videos that will capture your viewers’ attention and keep them engaged.

Why is it Important to Use Interactive Videos in Your Marketing Strategy?

Integrating video on your website increases your chances of ranking on Google’s first page by 52 times.^[2]

Because of their multifold advantages over traditional videos, interactive videos are becoming increasingly popular in online learning.

Here are some of the reasons why you should include interactive videos in your online learning marketing strategy:

1. Enhance Learner Engagement: Interactive videos actively involve learners in the learning process, providing a more engaging and immersive experience compared to traditional passive video content. Interactive elements such as quizzes, polls, simulations, and clickable hotspots encourage learners to interact with the content, keeping them actively engaged and increasing knowledge retention.

2. Facilitate Active Learning: Interactive videos promote active learning by encouraging learners to participate, make decisions, and solve problems within the video itself. This hands-on approach helps learners apply their knowledge, reinforce concepts, and develop critical thinking skills.

3. Personalize the Learning Experience: Interactive videos allow for customization and personalization, enabling learners to choose their learning paths and explore content based on their individual needs and preferences. Interactive elements can be tailored to different learning styles, levels of knowledge, or specific topics, providing a personalized learning experience that is more effective and relevant to each learner.

4. Increase Retention: Interactive videos have been found to improve information retention and recall. By incorporating interactive elements that require learners to actively process and apply the information presented, retention rates can be significantly higher compared to passive video content. Quizzes, assessments, and interactive exercises within videos reinforce learning, ensuring that the material is better remembered over time.

5. Measure Learner Progress and Performance: Interactive videos provide built-in analytics and tracking capabilities, allowing you to gather data on learner interactions, engagement levels, and performance. This data can be used to monitor learner progress, identify areas of improvement, and optimize future learning experiences. By analyzing learner behavior and responses to interactive elements, you can gain valuable insights into the effectiveness of your marketing strategy and make data-driven decisions to enhance learner outcomes.

6. Differentiate Your Brand: Incorporating interactive videos in your marketing strategy sets you apart from competitors who may be using more traditional or passive video content. Interactive videos create a dynamic and innovative learning environment that grabs the attention of learners and makes your brand more memorable.

7. Improved Learning Outcomes: Interactive videos have been shown to enhance learning outcomes significantly. This is because interactive videos help learners retain information and apply it to real-world situations.

8. Increased Motivation: Interactive videos can help learners become more motivated. They make learning more enjoyable and engaging, making learners want to learn more.

9. Reduced Costs: Interactive videos can help to cut costs in online learning. This is because they can be reused multiple times, saving money on the cost of creating new content.

If you want to improve your marketing strategy to promote online learning, interactive videos are an excellent choice. You can create interactive videos that will help you achieve your marketing objectives if you use the right tools and techniques.

The Future of Interactive Videos in Online Training: A Paradigm Shift in Learning

As online training continues to evolve, the future holds great promise for interactive videos. These immersive and engaging learning tools are poised to revolutionize the way we educate and train. With their ability to actively involve learners, interactive videos enhance engagement, promote active learning, and personalize the educational experience.

Here’s what their massive scope looks like:

Increased Adoption
As more businesses and organizations recognize the value of interactive video in engaging and converting audiences, it is expected to become more popular in the coming years. The interactive video market is expected to grow at a compound annual growth rate (CAGR) of 9.7% from $19.8 billion in 2022 to $31.4 billion by 2027.^[3]

Integrating Virtual and Augmented Reality
As virtual and augmented reality technologies gain traction, interactive videos can be used to create immersive experiences that engage audiences in novel and exciting ways. Interactive videos with applied VR and AR, for example, can be used to teach anatomy to medical students.

Personalization
Businesses can create personalized and customized interactive videos that speak directly to their target customers by using data and analytics to better understand their audiences. This can be accomplished by making multiple versions of the same video with different content based on the viewer’s preferences and behavior.

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Statistics References:

^[1] Forbes
^[2] The Top 40 Video Marketing Statistics To Know in 2020
^[3] MarketsandMarkets Enterprise Video Marketing Report