Maximizing Client Engagement With WordPress Automation

Running a successful WordPress website can be time-consuming. Content creation, crafting a successful marketing strategy, understanding the customer journey, executing sales, and service strategies can require hours of work and advanced skills.

This is where WordPress Automation comes into the picture!

By automating important WordPress tasks, you can invest the saved time in other areas of your business such as delivering personalized customer experiences, performing market research, and more.

How WordPress Automation Promotes Client Engagement?

Positive customer experience is the key to effective client engagement. And in order to create positive experiences, businesses need to engage in proactive engagement.

Whether customers want to know about special product offers, acquire information, or seek assistance, they expect quick and meaningful interactions. WordPress automation allows you to automate repetitive tasks such as tracking the customer journey, sending personalized emails, push notifications, and so much more.

Here are some significant benefits of automating your WordPress site –

1. Hyper-Personalization

Customer experience has never been more important, and relevance is what drives superior customer experience. And personalization has become a critical factor in delivering a great customer experience.

With WordPress automation, you can ensure that your customers get highly-targeted and personalized content. It analyzes your customers’ past browsing and purchasing behavior and ensures meaningful interactions by delivering relevant content only. It also allows you to personalize the product discovery journey and website messaging at a granular level according to each customer’s needs and wants.

2. Non-Delayed Assistance

78%^[i] of customers discontinue their relationship with brands after encountering negative customer service. So, offering seamless customer support is more important than most brands realize.

And impeccable customer service is all about effortless, proactive, and instant assistance. Leveraging AI-powered chatbots for automated assistance can work wonders. These bots utilize machine learning abilities for interactive support and significantly reduce response delay. Moreover, they can cater to multiple customers at once, resulting in optimum optimization of the resource.

3. Relevant Product Recommendations

Another benefit of WordPress automation is to determine and automatically send relevant product recommendations based on the customer’s previous browsing or purchasing history. It can identify which products are similar and are likely to be purchased together by certain customers based on their interests. Showing relevant product recommendations helps increase conversions and sales.

How Do You Automate Your WordPress Website?

While there is an abundance of WordPress plugins available to automate your WordPress site, you need to first understand which processes you want to automate. Going overboard will only increase your business costs and overwhelm your website, resulting in a slower, less-responsive website.

Thus, pay attention to what your customers expect and automate processes that save your maximum time and effort and help accomplish your business goals.

And let’s face it, marketing a business is the most time-consuming and difficult process.

This is why a majority of businesses leverage Marketo, a popular marketing automation tool, to automate their marketing processes.

However, to enhance the potential of these tools, it is fundamental to ensure there is a seamless synchronization between the two ecosystems.

Your WordPress and Marketo platforms need to be in sync to –

• Have complete transparency of leads and customers information
• Increase effectiveness of marketing campaigns
• Attain a higher customer satisfaction score
• Automate crucial marketing processes

Following are some major benefits of WordPress-Marketo integration –

• Nurture your prospects by sending scheduled email notifications
• Boost subscription rate by enabling relevant sign-up pop-ups
• Increase content engagement by personalizing content for your customers based on their interests and behavior
• Accelerate website conversion through form pre-filling and progressive profiling of the leads

When it comes to WordPress automation, delivering highly targeted content to your customers is essential. It provides customers with relatable content and meaningful interaction, leading to an optimized and personalized experience. And, Grazitti’s WP-Marketo connector makes it all possible. This custom solution analyzes the interests and behavior of your customers for dynamic content delivery.

Grazitti’s WordPress Marketo Connector Helps Sync Data in Real-time Between WordPress and Marketo

WordPress Marketo connector is a great tool to sync data in real-time between the two platforms.

The connector eliminates communication barriers to foster better collaboration between different teams. It also helps organizations achieve customer centricity by providing a clear understanding of customer needs, problems, and objectives.

Wish to Increase Customer Engagement on Your WordPress Website? Talk to Us!

References

[i] 107 Customer Service Statistics and Facts You Shouldn’t Ignore