Marketing Automation in the Gaming Industry – Insights & Trends for 2023

From the dawn of arcades to the rise of home consoles, the gaming industry has seen exponential growth in the past few decades. According to Truelist^[i], the number of games in the world was estimated at $2.96 billion.

In fact, it’s estimated that the number of those who play games via PC, consoles, tablets, and smartphones will surpass $3 billion this year and amount to $3.32 billion by 2024.

As the gaming industry continues to rise in popularity, there are plenty of opportunities rising for marketers in this space. Using a marketing automation platform in the gaming industry guarantees sustainable business growth.

In this blog post, we’ll talk about key trends, the impact of AI, VR, and ML in the gaming industry, and common challenges that marketing automation is solving for the gaming industry.

What Impact Do AI, ML, and VR Have on the Gaming Industry?

Technologies like AI, ML, and VR have taken the world by storm. Let’s take a look at the impact these technologies have had on the gaming industry.

1. Impact of Artificial intelligence

AI has empowered game developers to create intelligent, realistic, and visually appealing games that no one would imagine. As data and information are becoming more accessible and simple for general game developers, companies have started developing AI-based player profiles in their game structure to give players a characteristic vibe.

2. Impact of Machine Learning

Machine learning is a powerful technology that is already being used to create more realistic gaming worlds. Machine learning algorithms can respond to a player’s actions dramatically. Also, ML helps to model complex systems and make games even more engaging and realistic.

3. Impact of VR

Virtual reality is considered as one of the hottest topics in gaming trends, grabbing the attention of the potential market. VR is trending in the gaming world and many big game development companies have jumped into the VR movement to transform the user experience. VR in gaming helps to provide gamers with appealing virtual objects and cutting-edge capabilities that enrich the game experience.

Key Trends in the Gaming Industry for 2023 and Beyond

The gaming industry has evolved drastically and today savvy gamers are used to exploring realistic 3D worlds and interacting with hundreds or thousands of other players in real-time. So, let’s take a look at the most exciting trends in the gaming industry that are taking the gaming world by storm:

• Cloud gaming will continue to be the biggest trend
• Virtual reality will gain more traction
• Metaverse will take a front row
• E-Sports will continue to grow

Key Challenges That Marketing Automation Can Solve for the Gaming Industry

To deliver superior experiences that leave a lasting impression and ensure sustainable growth, marketers can leverage marketing automation in the gaming industry. And if you have a robust marketing automation platform in your corner, it becomes even easier for you to automate customer experiences. Here’s how marketing automation solves common challenges for the gaming industry:

1. Campaign Management

With the help of a robust marketing automation platform, you can manage your marketing campaigns easily, backed by real-time customer data. Here’s how you can set up winning campaigns in your marketing automation platform:

• Define the objective of your campaign to map your activities, strategies, budget, resources, and KPIs effectively.
• Leverage reporting and analytics to measure and evaluate your campaign performance.

2. Privacy and Data Security

A marketing automation platform can help you ensure that data is managed in compliance with data privacy laws like GDPR, CCPA, CAN-SPAM, etc. These rules lay down special emphasis on lawful consent for collecting player information, player rights over the information they share, and the legal basis for processing the information by companies. Here are three ways in which marketing automation helps achieve data privacy compliance:

• Set prospect and customer permission levels
• Manage customer email preferences
• Collect only GDPR-compliant data

3. Analytical Dashboard

A powerful marketing automation platform can provide you with an analytical dashboard. A dashboard gives you a visual representation of critical information to help you understand the performance of your campaigns, assets, and lead-scoring models. By leveraging data from the dashboard, you can:

• Track and analyze user behavior and whether they are likely to play the game repeatedly or even pay for the services.
• Deliver personalized marketing messages & increase players’ engagement.

Benefits of Implementing Marketing Automation in the Gaming Industry

77% of CMOs^[ii] at top-performing companies implement marketing automation to boost revenue. By implementing marketing automation, gaming businesses can:

• Understand their audience better and enhance ad performance tracking and testing programs.
• Provide an omnichannel experience to gamers and keep the brand messaging consistent.
• Run smart ad campaigns and help to market their product/service better.
• Increase the scale and scope of their marketing campaigns and boost revenue at every stage of the buying journey.

Conclusion

In the past few years, there has been a massive change in the gaming landscape and the way brands engage with players in general. They are using intelligent technology solutions like marketing automation platforms to automate repetitive marketing tasks and empower teams to focus on critical business functions.

And if you want to know more about how marketing automation is changing the face of the gaming industry, we’ve got you covered. Here is a detailed eBook.

Ready to Maximize Your Gaming ROI With Marketing Automation? Let’s Talk!

Statistics References

^[i]https://truelist.co/blog/gaming statistics/#:~:text=Online%20game%20revenue%20is%20estimated,over%20%2433.77%20billion%20by%202026
^[ii]https://www.rightoninteractive.com/win-new-business-2/