Lifecycle Automation: The Next Level of Email Marketing

“If you’re running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can’t be beaten.”

Automated emails, sent to help nurture leads into customers, play quite an important role in the inbound methodology. So if you want to be a marketing hero, you really should be using them.

Timely, personalized, and hyper-relevant to the reader, automated emails are opened and clicked more frequently and help drive visits and revenue for your business.

Especially when it comes to eCommerce businesses, email automation is an effective way to grow leads and improve customer relationships without having to break the bank.

In this blog post, we are going to talk about how automating your emails can work for your customer success. Let’s get started.

Manage customer lifecycle

An eCommerce business becomes successful when it learns to manage customer lifecycles; right from the discovery of a brand to its advocacy.

Marketing messages gain results when relevant, which means sending emails on the basis of the customer’s existing behavior and where they are in the marketing funnel.

Customer lifecycle management encompasses brand interactions regardless of the marketing channel. Email marketing can streamline the interactions during the customer lifecycle and strengthen your relationship with customers.

Let’s explore this in detail:

New subscribers

When it comes to new prospects—your goal is to build trust, introduce your products, and make them buy their first product.

This stage is a tad tough for email marketers who have to deploy several strategies to encourage registration. The strategies usually include discount coupons, free first-time offers, referral discounts, and free delivery.

However, if done successfully, your prospect becomes your customer.

One-time buyers

At the second stage, your goal is to persuade one-time buyers to turn into regular customers and regular customers into loyal, long-term clients. This may seem obvious, but it has some serious implications for your email marketing strategy.

Analyze customer visiting patterns, interests, and send them relevant offers and discounts at regular intervals. This task becomes easy once you integrate your website with a marketing automation tool. It allows you to capture leads, segment them, and automate follow-ups.

Loyal customers

Your assets are those customers who regularly shop from you. These customers are definitely precious and rarely need any discounts from you. However to engage these customers, use targeted email campaigns to encourage them to keep buying.

Make sure you send them emails saying how much you value their business or offering them loyalty programs.

When you automate emails for loyal customers, you improve customer retention, increase customer lifetime value, and promote brand advocacy.

Influencers

Now, it’s time for you to convert your recurring and happy customers into brand advocates.

Key takeaway

In today’s fast paced world, using tools that simplify and automate your daily processes are worth investing in. Email automation not only enhances your productivity, but also delivers relevant content at the right time that your audience will definitely engage with.

Remember, free marketing is invaluable. If a customer is happy with your product and has great experience, he or she will keep returning. But how can you ensure that your organization has good bonding with its customers? You can use email automation to tell customers that their inquiries or support tickets have been received and will be responded to shortly.

Additionally, when you integrate your platform with a marketing automation tool, you can engage prospects better. It allows you to reach out to the right people with targeted information at the right time.

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