HubSpot’s Responsive Email Templates: Your Key to Increasing User Engagement

Did you know, 70% of mobile email users delete poorly formatted emails in under three seconds?^[i]

That’s huge!

The implications of a poor email design are significant and can result in less engagement and fewer conversions.

To win in your audience inbox, it is important to ensure your emails are easy on the eyes, packed with information, and display perfectly on any device.

But creating emails that meet all these criteria can be time-consuming, especially if you’re sending out frequent campaigns.

This is where HubSpot email templates come in.

They let you set the structure of your emails with pre-designed elements that ensure consistent formatting and responsiveness. This not only saves time but also helps marketers get started with email campaigning quickly.

Here’s everything you need to know about HubSpot email templates, how they can help you increase your conversion rates, and how to start using them effectively.

What are Email Templates in HubSpot?

Think of them as pre-built email blueprints. Instead of starting with a blank page every single time, you get a ready-to-go structure with all the essentials built-in. These include sections such as headers, footers, buttons, and pre-arranged sections for your text and images.

This frees you up to focus on the heart of the matter – your campaign messaging. By laying the groundwork, HubSpot email templates enable you to craft high-quality, on-brand emails that target the right audience with the right message.

Types of Email Design

Selecting the right template goes beyond just aesthetics; it ensures your message is delivered flawlessly across various devices. Let’s delve into the three main types of email design: Scalable, Fluid, and Responsive.

How Can You Decide Which Style of Email Design is the Best for You?

The best way to go ahead with the selection of email design is to check with the intent of your email campaign. If the campaign is planned to capture the attention of the readers, choose the fixed-width design. On the other hand, if you wish to send an email that fits a wide range of screen sizes, choose the fluid design. However, if you aim to make the email easily accessible on any device, opt for a responsive design. Hence, you can handpick the type of email design that compliments the intent and objective of the campaign.

Why Are Responsive Emails Important?

Responsive emails are the ones that can be opened on any device and work well, irrespective of the screen size or resolution. These emails will save you the time and money you would have otherwise invested in coding for different platforms. Moreover, responsive emails:

• Make it easier for the users to read and navigate between sections of the email.
• Are less likely to be deleted from the recipient’s inbox because of their greater relevance and attractiveness on a variety of platforms.
• Save you time and money spent on designing for various screen resolutions through a single template.
• Have a higher rate of user engagement, resulting in greater prospects and sales.

Crafting Flawless Emails With HubSpot Responsive Email Templates

The USP of HubSpot’s responsive email templates is that they are crafted to make your email stand out and appear professional, while still looking good on mobile and desktop devices.

These templates allow for easier reading on any screen size and lead to better user engagement. Depending on your requirements, you can create both HubSpot sales email templates and marketing email templates. Sales email templates are used when sending one-to-one emails. For bulk emails, you can use marketing email templates.

Here are some popular HubSpot email templates for different uses:

For Comprehension:

Alande Blog Listing Two

For Legibility:

P2H Premium Blog

For Effective CTAs:

Ultimate Conversion Blog

For Newsletter:

Company Newsletter – Juneteenth

For Product Showcase:

New Arrivals Showcase

HubSpot Email Design Best Practices

The design of your responsive email can significantly impact the reader’s experience. Here are some best practices to ensure your HubSpot emails are both visually appealing and effective across devices:

• Always think about the end result and what you want the email to accomplish.
• Keep the links short and actionable and the design simple.
• Use a minimum font size of 16px or larger so it is easily readable on smaller screens.
• Avoid making CTA buttons too small or using multiple CTAs on one page.
• Keep your subject line short, for instance, on desktops 60 characters, and on mobile devices 25-30 characters is the best fit.
• Opt for a single-column layout and for email clients that do not support media queries, use a hybrid layout.
• Keep your design simple to allow for easy reading across various platforms and screens.
• Test your email on various devices and screen sizes to ensure it is well received by the recipient.

Wrapping Up

HubSpot email templates are a game-changer for inbound marketing and content marketing. They help you create smarter and more effective emails that bring the desired results. HubSpot has a ton of responsive email templates to choose from that can help you serve your customers better while increasing your conversion rates.

Frequently Asked Questions

Q: What is a Responsive Email?
A: A responsive email is an email that automatically adjusts its layout and formatting to display optimally on different screen sizes, including desktops, tablets, and mobile devices. This ensures a positive user experience regardless of how the recipient views your email.

Q: How to Create an Email in HubSpot?
A: HubSpot offers two main ways to create an email:

1. From Scratch: You can build an email from the ground up using a drag-and-drop editor. This allows for complete design customization but requires more design knowledge.

2. Using HubSpot Email Templates: This is the recommended option for most users. HubSpot offers a library of pre-designed templates with responsive layouts. You can easily customize these templates with your own content, branding, and images.

Q: How Do I Personalize My Email on HubSpot?
A: HubSpot offers powerful personalization features that allow you to tailor your emails to individual recipients. Here are some ways to personalize your HubSpot emails:

• Use Personalization Tokens: These tokens automatically insert dynamic content like the recipient’s name, company name, or any other data point stored in your HubSpot CRM.
• Create Conditional Content: This allows you to display different content blocks based on specific criteria about the recipient, like location or previous website interactions.
• Segment your Email List: Segmenting your audience lets you send targeted emails to specific groups of contacts based on shared characteristics.

Q: How Do I Use HubSpot Templates in Gmail?
A: HubSpot email templates cannot be directly used within Gmail. HubSpot offers its own email-sending platform within its marketing tools. However, you can still leverage the design of your HubSpot templates by copying and pasting the content and formatting into a new email draft in Gmail. Keep in mind that this method might require additional adjustments to ensure proper responsiveness on different devices.

Statistics References:

^[i] Email Monday