How to Create a Highly Functional Real Estate Website

Technology has forever changed lives.

According to a recent study, the first step for 44% buyers is to look online at properties for sale, while only 16% contact a real estate agent!

Hence, having a functional and engaging website is crucial for real estate businesses.

In our blog post, we talk about some key factors that you should include on your website in order to increase your conversions. Let’s dive in!

1. Search and Filtering Feature

Users should be able to look for and find properties with ease. Your website should allow them to filter their search with specific criteria such as location, price, number of bedrooms, bathrooms, total space, etc. This requires implementing an efficient search and filtering algorithm that will enable accurate results.

2. Simple and Responsive Design

As a real estate agent, it is important to realize that most home buyers use a mobile device to look for properties. Hence, it is crucial to have a responsive website that is accessible from a wide range of devices, apart from desktop computers.

A responsive real estate website is easier to maintain, ranks higher in search engines, and is likely to attract even more traffic.

3. Higher Page Load Speed

Google reports that 53% of users leave a website if it takes more than three seconds to load. A website with a low loading speed can have a huge impact on your leads, traffic, and sales. Hence, it is important that you optimize your website to reduce loading speed and increase performance. Adopting SPA (Single Page Application) to enable faster loading of websites is a good idea.

4. Include Property Listing

It’s barely possible to think of a real estate website without an array of properties listed for sale or rent. You can consider using your own database or get access to multiple listing platforms. Either way can help you list a good number of properties on the webpage.

5. Add Navigations to Listed Properties

Maps are enormously valuable for real estate professionals as it helps users reach your property without any hindrances. Some successful map APIs are Google Maps, Mapbox, Area API, Zillow neighborhood boundaries, etc.

6. Simple Registration Process

User registration may be great for realtors to collect information but can put off users.

To simplify the registration process, social login can be implemented on the website. You can give your visitors a choice to register using Facebook or Gmail and help them save time.

7. Third-party Integrations

Along with integrating your real estate website with platforms like Zillow u can also integrate it with your Marketing Automation platform.

This will help you in collecting user behavior on your websites such as the amount of time spent on watching the promo videos of properties, the number of photos viewed by visitors, and so on.

8. Right Content Management System (CMS)

A good CMS can eliminate the hassle of building your website from scratch. These Content Management Systems have built-in functions and templates for creating a website. All CMS platforms have multiple add-ons, themes, and plugins, including those for real estate.

9. BDX (Builders Digital Experience) Oriented Website

Realtors should look for more engaging ways to promote properties on their website. Immersive digital technologies such as Virtual Reality (VR) and Augmented Reality (AR) are transforming the way the real estate industry functions.

Adding virtual tours for all properties on your real estate website can easily grab the attention of buyers. This enables them to have a clear view of the premises by gauging the space and infrastructure without having to visit physically.

Key Takeaway

A functional real-estate website, therefore, can help you attract better quality leads, simplify your sales process, offer a better customer experience, and close more deals.

Grazitti can help with your real estate website. Contact us!