How Salesforce Commerce Cloud Boosts Customer Trust & Loyalty

With digital marketing evolving at lightning speed, customers are more cautious about where their data goes and how it’s used.

8 in 10 customers are worried about their data privacy, and nearly 7 in 10 are more alarmed than ever before⁽ⁱ⁾.

Such concerns about data breaches and lack of transparency can severely damage customer trust, harm company reputations, and lead to significant financial losses.

In fact, 76% of customers do not prefer doing business with brands they don’t trust with their information⁽ⁱⁱ⁾, and lost business is the second largest cost of a data breach, estimated at $1.47 million⁽ⁱⁱⁱ⁾.

To tackle these challenges, investing in a robust cloud security platform is crucial for both protecting data and delivering a seamless customer experience.

That’s where Salesforce Commerce Cloud comes in!

It stands out as a leading e-commerce solution committed to upholding the highest standards of data privacy and security. With its comprehensive ecosystem, global compliance, and advanced security features, it offers a robust defense against data breaches and fosters customer trust.

In this blog post, we’ll discuss how Salesforce Commerce Cloud addresses data privacy concerns with its robust security measures and helps businesses build and maintain trust by safeguarding customer information.

Salesforce Commerce Cloud: Elevating eCommerce Security and Privacy

Salesforce Commerce Cloud is your go-to platform for creating engaging and personalized shopping experiences. Built on Salesforce’s robust infrastructure, it’s designed to protect customer information and offer a secure shopping experience across all channels.

Here’s how Salesforce Commerce Cloud keeps your data safe and private.

Secure Payment Processing and Encryption

Salesforce Commerce Cloud ensures secure payment processing by seamlessly integrating with leading payment gateways, maintaining PCI compliance, and utilizing encryption and tokenization techniques to safeguard sensitive payment data. This approach mitigates the risks of fraud and data breaches.

Advanced data encryption protocols are employed to protect customer information both in transit and at rest, including encrypting personally identifiable information (PII) to prevent unauthorized access and theft.

Additionally, Commerce Cloud features a multi-layered security infrastructure that includes firewalls, intrusion detection systems, and regular security audits. This comprehensive security strategy helps prevent unauthorized access and continuously defends against emerging threats.

Granular Access Controls and Compliance

Commerce Cloud offers robust role-based access controls that limit data access according to user roles, ensuring that only authorized personnel can view or alter sensitive customer information, thereby minimizing the risk of internal data breaches.

Additionally, businesses can leverage customizable consent forms and opt-in checkboxes to efficiently obtain and manage customer consent. The centralized preference management system facilitates easy tracking and updating of consent records across all marketing channels, helping maintain compliance with global data privacy regulations including:

• General Data Protection Regulation (GDPR): Salesforce Commerce Cloud supports GDPR compliance with features such as clear privacy notices, informed consent management, and “right to be forgotten” requests.
• California Consumer Privacy Act (CCPA): For CCPA compliance, the platform provides transparency on data collection practices, access to stored data, and options to opt out of data processing.

Proactive Security With 2FA and Access Controls

Salesforce Commerce Cloud boosts account security with Two-Factor Authentication (2FA), which necessitates users to provide additional verification beyond passwords. This extra step substantially lowers the risk of unauthorized access. Furthermore, the platform features robust access control and monitoring capabilities, including comprehensive auditing tools. These features ensure that only authorized individuals can access sensitive data, and they proactively help in identifying and addressing potential security breaches.

Customizable Privacy Solutions

Salesforce Commerce Cloud consistently updates its platform to ensure compliance with evolving data protection regulations and privacy expectations, helping businesses adhere to best practices in customer data privacy. Its flexible design also enables businesses to develop and implement custom data privacy solutions tailored to their specific requirements, maintaining high standards of data protection.

Comprehensive Security for Data Storage and Transmission

Advanced encryption algorithms safeguard data both in storage and during transmission, while server authentication validates every data exchange, creating a trusted network for secure interactions. The platform’s dedication to data security is further demonstrated through ongoing security audits and adherence to industry certifications such as PCI DSS and ISO 27001.

These regular evaluations help identify and address vulnerabilities, ensuring robust protection and reinforcing the platform’s commitment to maintaining high standards of data security.

Advanced Security with Salesforce Shield

Salesforce Shield provides robust data security features, including field-level encryption, which allows businesses to safeguard specific pieces of data, thereby reducing the risk of exposure and enhancing overall data security.

Additionally, with real-time data event monitoring, businesses can swiftly track and respond to unusual activity, maintaining a proactive approach against potential security threats.

Salesforce Shield also ensures comprehensive data protection through platform encryption, which secures data throughout its lifecycle, whether it is at rest or in transit, offering complete security from entry to use.

Enhancing Security Beyond Platform Features: Best Practices for a Comprehensive Approach

Maintaining data security goes beyond relying solely on Commerce Cloud protections and incorporating additional layers of defense such as robust security policies, employee training, and ongoing threat assessments.

Here are a few best practices to consider.

Regular Software Updates

Salesforce Commerce Cloud’s features thrive on timely updates. These updates not only address vulnerabilities but also enhance existing security measures. Therefore, it’s crucial for businesses to prioritize and implement these updates to shield their eCommerce platform from emerging threats.

Educate Your Team

Training the team often gets overlooked in security discussions. Regular training sessions are essential to mitigate risks effectively. By educating your team on spotting phishing attempts, managing passwords securely, and adhering to security protocols, you empower them to be a proactive defense against cyber threats.

Activity Monitoring

Vigilant monitoring of your system’s activity is vital. Set up alerts for any unusual behavior that may signal a security breach. Monitoring login patterns, user actions, and other system activities allows you to detect and address potential security issues promptly.

Data Breach Response Planning

Despite all precautions, breaches can still occur. A well-structured response plan is essential for managing these situations. This plan should detail immediate actions to take after detecting a breach such as isolating affected systems, notifying stakeholders, and implementing remediation strategies to prevent further damage.

Conclusion

Salesforce Commerce Cloud offers a powerful suite of features to ensure the security and privacy of customer data throughout the eCommerce journey. Its seamless integration with front-end frameworks, content management systems, and digital experience platforms allows businesses to deliver cohesive, omnichannel experiences across web, mobile, social media, and beyond.

When combined with Grazitti’s expertise, Salesforce Commerce Cloud helps businesses build trust, enhance engagement, and provide smooth, secure shopping experiences. Employing advanced encryption and conducting regular security audits further underscores a commitment to data privacy and protection.

Statistics References:

⁽ⁱ⁾ Norton Life
⁽ⁱⁱ⁾ Cisco
⁽ⁱⁱⁱ⁾ IBM