How Is Salesforce’s Acquisition of MuleSoft Going to Affect You?

Artificial intelligence (AI), machine learning (ML), and other new technologies are as useful without data as a Bugatti Grand Sport Vitesse without gas. Data is the fuel on which successful digital businesses are run. But utilizing data from all your information systems to drive sales and deliver better customer experience is anything but easy.

Why Companies Are Struggling Capitalize on Their Data

When a company invests in a solution, it usually goes for the best-of-the-breed software. Over time, it accumulates an array of solutions: CRM, HR management, ticketing, and cloud storage among others. Although each solution tends to excel in what it does, getting them to talk to one another is an uphill challenge.

Companies rely on several methods to integrate their software tools, including connectors and one-to-one integration. Although the traditional methods work, they are cumbersome because the complexity of integration increases exponentially. A cap on complexity was put only recently when integration-platform-as-a-service (iPaaS) providers appeared on the scene.

How iPaaS Companies Help

Instead of connecting your CRM to your support system software and your HR management software to your ticketing tool and each one of them to one another, you can link each of your software solutions to a middleware.

The middleware will take care of connectivity through application programming interfaces (APIs). The solutions give businesses the capability to find, manage, and analyze data regardless of its IT classification or location. It is fast and reliable.

Why Did Salesforce Acquire MuleSoft?

The strength of integration economy.

Probably 99% of Salesforce customers are blending Salesforce’s SaaS with legacy apps and non-Salesforce systems. Salesforce acquired MuleSoft to enable its customers to better source data, integrate information from any location or system, and use automation to predict marketing and sales paths to generate seamless customer experiences and achieve business goals.As a subscriber, you can look to a more powerful Salesforce that will extract data from all its platforms to generate comprehensive customer profiles for your marketing, sales, engineering, and support teams.

“Together, Salesforce and MuleSoft will accelerate our customers’ digital transformations, enabling them to unlock data across legacy systems, cloud apps and devices to make smarter, faster decisions and create highly differentiated, connected customer experiences.” (Salesforce Blog)

Used intelligently, the new Salesforce is going to be the most powerful business generation and customer satisfaction software in your toolkit.

What Can Salesforce Subscribers Expect Now?

Salesforce plans to do some really awesome things with MuleSoft’s technology and engineers. It has already announced its intention to launch three products in near future:

1. Integration Platform: For building application networks that connect enterprise apps, data and cloud and on-prem devices to make deployment and data management simple to carry out. Admins will have a singular view of customers across their deployments and manage the connections through a unified console.
2. Integration Experiences: Automating the collection of Salesforce customer data from the platform’s various extensions to transform customer services and provide a seamless and highly-personalized end-to-end customer experience across all the departments of your organization.
3. Lightning Flow: Capitalizing on the powerful Salesforce CRM to bring automation into customer experiences. Trailblazers stand to benefit the most from this solution because it enables them to build processes with guided and visual tools. The tools are then integrated with customer data to reduce waiting time, increase productivity, and speed up the product development lifestyle.

As a subscriber, you can look to a more powerful Salesforce that will extract data from all its platforms to generate comprehensive customer profiles for your marketing, sales, engineering, and support teams.

“Together, Salesforce and MuleSoft will accelerate our customers’ digital transformations, enabling them to unlock data across legacy systems, cloud apps and devices to make smarter, faster decisions and create highly differentiated, connected customer experiences.” (Salesforce Blog)

Used intelligently, the new Salesforce is going to be the most powerful business generation and customer satisfaction software in your toolkit.

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