Facebook Retargeting: Win Back Your Diverted Customers

Matthew logged onto your eCommerce website to buy a smartphone.

He reached your checkout page but did not complete the purchase due to an important email that he had to reply to that instant.

Later, Matthew closed all the tabs on his laptop and forgot about the smartphone.

So, what do you do?

The good news is, you could track Matthew’s history and show him an ad for the smartphone with the help of Facebook Pixels.

As a result, Matthew came back to your website and completed his purchase.

That Facebook ad might have not targeted a lot of people at once, but it did help you convert a customer.

That’s the power of Facebook Retargeting!

In this blog post, we help you understand how retargeting works and how you can use it to support your marketing goals.

But before that, let’s start with a few facts.

There are 2.45 billion monthly active users on Facebook
1.62 billion users visit Facebook daily

Now, that is A LOT of people!

Facebook’s advanced targeting system helps you cut through the noise and target potential customers. The platform has the capability to increase conversions at low rates.

Sounds surreal, right? Yes, Facebook can be a massive game-changer for your business!

However, retargeting isn’t as easy as it sounds. You probably have three basic questions:

• How does it work?
• Who should you retarget with your Facebook ads?
• What are the right Facebook retargeting strategies?

Now, let’s quickly answer these questions.

Question 1: How does Facebook Retargeting work?

Answer: Facebook generates a simple code snippet to put on your website. When a visitor comes to your page with a Facebook retargeting code snippet, they get a tracking cookie on their browser. When they return to Facebook later, that tracking cookie is found and the social media platform then displays your ad. This allows your business to target potential customers with customized ads, wherever they go.

Question 2: Who should you retarget with your Facebook ads?

Answer: Retargeted traffic – These are the people who log onto your website by chance or by choice.

• Particular page visitors
• People who engaged with your organic ads or posts
• Facebook video viewers
• Those who liked your Facebook pages
• Your newsletter sign-ups.

You can target these visitors on Facebook with ads that remind them of the products that they viewed on your website.

Question 3: What are the best Facebook Retargeting strategies?

Answer: Now that you know how effective Facebook Retargeting can be, here are some strategies to make the most of it.

Get an organic remarketing list

Every business wants a huge follower list. However, growing these organically can be really challenging. Fortunately, Facebook gives you the choice to run paid campaigns with the key goal of getting page promoters.

Your Facebook does not need a bunch of people. What it needs is organic followers who could be your brand ambassadors.

Remarket to the people who already liked your page

Once you have the followers, you need to make sure that they engage and interact with your posts. You can take the first step by remarketing your already boosted posts to your Facebook followers.

If a user has liked your page, then it is apparent that they have already developed some level of brand loyalty.

Create relevant Ad schedules

Just like Google Ads, Facebook also allows you to set up ad schedules to run your ads on specific days or hours. It is also important for you to understand your business niche and plan to remarket accordingly.

Key takeaway

A strong retargeting strategy will allow your ads to reach the right people with the right message at the right time. It can help you fetch higher engagement, enhance click-through rates, and conversions at low costs and can really help your eCommerce business soar higher.

Want to Learn More About Creating Facebook Retargeting Campaigns? Contact us!