Everything You Need to Know About HubSpot Content Hub

For over a decade, HubSpot has been a trusted customer platform for businesses seeking growth. With a suite of powerful tools, including Marketing, Sales, Service, Commerce, CMS, and Operations Hubs, plus a robust CRM, HubSpot offers a comprehensive solution for companies of all sizes.

Recently, HubSpot has introduced the Content Hub, a game-changer for content marketers. Designed to simplify content creation, management, and optimization, the Content Hub empowers you to craft engaging content at scale.

Let’s delve into the nitty-gritty of the Content Hub and explore how to use it to elevate your content marketing strategy.

What is Content Hub?

Content Hub has evolved from CMS Hub to offer a more streamlined approach to content marketing. It is an AI-powered platform that assists marketers in creating and managing content for various channels.

By combining the strengths of CMS Hub with essential features from Marketing Hub, Content Hub provides a centralized solution that supports the entire customer journey and drives efficiency. 

Why Has HubSpot Introduced Content Hub?

HubSpot initially launched Marketing Hub to assist marketers in generating leads and automating marketing activities. Content marketing was similarly viewed as a lead generation strategy. It used blogging and gated assets to attract and convert prospects.

Over time, HubSpot expanded its offerings with HubSpot CMS. This platform integrated website management with CRM to enable businesses to create effective website content. However, as audience preferences shifted, having a blog or website was no longer enough. People wanted relevant content across multiple formats and channels. To meet them where they are, HubSpot realized the need to adapt its platform.

Enter – HubSpot Content Hub. Launched in April 2024, Content Hub is the next step up from CMS Hub to streamline content operations. It is a one-stop shop for everything content-related to deliver personalized experiences, without juggling multiple tools.

Features of HubSpot Content Hub

Content Hub comprises the legacy CMS Hub features for content creation that include a gated content library, basic blog post generator, blog post narration, AI image generation, and AI website builder. 

Additionally, the upgrade to Content Hub offers various advanced features to level up your content creation. Let’s explore them:

Content Remix

Content Hub empowers marketing teams to efficiently repurpose existing content for various formats and channels. They can create multiple versions of their content, tailored for different platforms such as social media, SMS, email, landing pages, audio, and more. This not only improves productivity and output but also has the potential to enhance overall impact.

Brand Voice 

Content Hub provides the tools to establish and maintain a consistent brand voice across your content. It analyzes your existing content to define your brand’s unique style and tone. This helps streamline content creation to ensure all generated content aligns with your brand identity. 

Podcasting

Content Hub’s podcasting feature allows you to create and host podcasts directly within the HubSpot platform. You have the flexibility to upload your own audio files or let AI generate audio content based on your input. Once the podcast is ready, you can easily distribute it to popular streaming platforms such as Apple Podcasts and Spotify.

Content Embeds

This feature enables you to keep your WordPress content dynamic and personalized by leveraging CRM data. Marketers can create content sections within HubSpot and seamlessly integrate them into their WordPress websites without coding. 

AI Translation 

Content Hub allows users to translate entire pages and blog posts with a single click. Unlike traditional word-for-word translation tools like Google Translate, Content Hub utilizes AI-powered translation, which helps preserve the original tone and context. That said, you must review and verify the accuracy of translations to avoid any potential errors.

AI Blog Post Generator

Content Hub’s AI blog post generator lets you create SEO-optimized blog posts from prompts and transform them into structured content. It includes the following tools:

• Blog Post Outline Generation: Create a structured outline for your blog post.
• Full AI Post Generation: Generate complete blog posts based on your prompts.
• Semrush Integration: Conduct keyword research using the Semrush tool.
• Keyword Intent Data: Understand the intent behind search queries.
• Keyword Ranking Difficulty: Assess the competitiveness of target keywords.
• AI Image Generation: Produce visually appealing images to accompany your blog posts.

Benefits of HubSpot Content Hub 

HubSpot Content Hub provides a range of benefits to businesses, including: 

Personalized Content Experiences: Deliver more engaging experiences that resonate with your target audience at each stage of the customer journey.

Enhanced Efficiency: Streamline content creation and management processes to save time and increase team productivity.

AI-Powered Tools: Leverage AI to automate and optimize various aspects of content marketing to manage things more effectively.

Standardized Campaigns: Create cohesive marketing campaigns that work across multiple locations and channels, ensuring consistency and alignment.

Resource Optimization: Do more with fewer resources to maximize the impact of your content marketing and gain actionable insights.

Content Hub vs CMS Hub: What’s Changing? 

With the introduction of the Content Hub, HubSpot will no longer refer to CMS Hub as a standalone offering. Rather, it will be a part of the Content Hub. This integration unifies website management, blog posts, landing pages, and other content-related tools into a single platform.

Here’s how the two differ from each other:

However, there is one thing to note, Content Hub does not change anything for existing CMS Hub customers. They can stay with the CMS Hub if they want by renewing their membership. However, they will not get the new Content Hub features without upgrading. 

Content Hub vs Marketing Hub: What You Need to Know 

Marketing Hub and Content Hub offer distinct functionalities that cater to different aspects of marketing strategy. 

Marketing Hub primarily focuses on lead-generation tactics such as email marketing, social media marketing, ad management, and SEO tools. It also provides features for marketing automation, CRM integration, analytics, and optimization to enable marketers to nurture customer relationships.

Content Hub is designed to address the increasing demand for personalized content experiences across multiple channels and formats. It offers AI-powered content creation tools, lead conversion features, and content remixing capabilities. Additionally, it includes website management tools like AI website builders, video management, and content embeds for secure hosting.

Most companies need both Marketing and Content Hub features to attract, engage, and convert their prospects. Hence, HubSpot is offering a Marketing+ Bundle with a discounted combination of key tools for the most value.

Upscale Your Content Management with HubSpot Content Hub 

HubSpot Content Hub has arrived at a pivotal moment. As the market is flooded with AI-generated content, the demand for original, branded material has surged. Content Hub empowers you to seamlessly distribute your unique content across multiple channels — whether it’s blog posts, landing pages, social media, or email—ensuring quick, consistent, and engaging customer experiences at every touchpoint.

Looking to Scale Your Content Marketing Efforts with HubSpot Content Hub? We Can Help!