Empower Your Business Operations With WordPress & Marketo Integration

Powering 43.1%^[i] of the entire internet, WordPress is a platform loved by both beginners and advanced users. It started as a blogging platform and quickly evolved into a powerful website builder and content management system (CMS) with an unrivaled market position.

You can estimate its popularity from the fact that the keyword ‘WordPress’ is googled 2.7 million^[ii] times per month.

Being an open-source, easy-to-use, and highly flexible platform, WordPress lets you create and manage websites without any hassle. Moreover, it has an extensive plugin library and is highly customizable and SEO-friendly, making it the platform of choice for users across industries.

That said, building a WordPress website is only the first step toward a successful online presence. For a business to grow in the competitive digital world, it needs to target the right audience, at the right time, and with the right message.

Though WordPress helps you create and publish content effortlessly, it does not necessarily ensure its targeted delivery. This is because the web pages built on WordPress cannot track visitors and capture information.

Without any user information, it becomes difficult to understand the interests of your target audience and deliver them relevant content.

To resolve this, you need to switch gears to a marketing automation solution like Marketo and integrate it with your WordPress website.

Marketing automation is a type of software or technology that manages your marketing activities automatically.

And, Marketo is a leading marketing automation tool that is used by marketers to execute automated marketing campaigns and produce lead-to-revenue opportunities.

It tracks user information in real-time to streamline:

The access to real-time data also helps with content personalization, marketing analytics, and reporting to facilitate effective decision-making.

Integrating WordPress With Marketo to Boost Business Operations

Both WordPress and Marketo are powerful tools in their domains. But when combined together, they help you unlock new possibilities for your business.

WordPress-Marketo integration enables a bi-directional data transfer to facilitate certain operations within the two platforms.

For instance, whenever you publish a new blog post on WordPress, you can notify your subscribers about it by sending automated emails through Marketo.

Similarly, using the lead data in Marketo, you can employ the forms pre-fill functionality on your WordPress website. This helps pre-populate the forms with previously submitted data, thus, saving users’ time and enhancing their experiences.

Here are some major benefits of this integration:

Ways to Integrate WordPress and Marketo

There are mainly two ways to integrate WordPress with Marketo.

The first method involves using a WordPress plugin that involves creating a new Munchkin code and adding it to your WordPress website.

This is an economical way to integrate WordPress with Marketo. However, it has its limitations.

Firstly, most CMS-hosted forms are rate-limited, and secondly, using them can create a DDoS attack vector against the underlying Marketo instance. This can be detrimental to your business, and hence, should be used with caution.

Another more effective option is to opt for a secure integration via a connector.

A connector helps you easily combine the capabilities of WordPress and Marketo without the need for any coding.

The WordPress-Marketo Connector lets you integrate the two platforms seamlessly and synchronize data in real-time to:

Must-Have Features & Functionalities of a WordPress Marketo Connector

WordPress-Marketo Connector provides an instant solution to leverage Marketo data in WordPress.

Some of its key features & functionalities should include:

The Bottom Line

With WordPress-Marketo integration, you bring together the capabilities of both platforms, creating a synergy that provides more value than what each platform can offer individually. The integration converts your WordPress website into a dynamic marketing agent, one that not only ensures an impeccable online presence but also elevates your marketing endeavors.

Interested in Learning More About WordPress-Marketo Connector? Contact Us!

Statistical References:

[i] WP Beginner – 2023’s WordPress Market Share Report – Latest Trends + Usage Data

[ii] CodeinWP – WordPress Stats: Your Ultimate List of WordPress Statistics