Digital Adoption and Its Impact on Technology Transformation

Digitization has gained pace in the dynamic business world.

And for businesses to stay at par with their competitors, they need to bring new technologies on board.

That is why the word digital transformation is getting translated into reality from just being a buzzword.

According to Markets and Markets, the digital transformation market size is expected to grow at a compound annual growth rate of 19.1% from $521.5 billion in 2021 to $1247.5 billion in 2026.^[i]

However, recent research shows that only 8% of companies achieve their strategic business outcomes from their digital technology investments globally.^[ii]

Therefore, to make the most of their digital investments, companies choose digital adoption as a solution to the challenges faced with digital transformation.

Digital adoption has gained popularity over the past few years. The reason is the success that businesses have achieved after adding it into their core business strategy.

However, there are a few barriers that businesses come across while achieving successful digital adoption such as lack of technical proficiency in employees, the complexity of new software, resistance to change, and overwhelmingness due to new technology.

A digital adoption platform addresses these issues to help a business smoothly tread on the path of digital transformation.

In this blog post, we will discuss the concept of digital adoption and how a digital adoption platform helps in expediting the process of digital transformation.

Why is Digital Adoption Important?

When an organization onboards a new technology, it is essential for its employees and customers to learn to use it.

However, if your employee uses only a small part of the new solution that you onboard, he/she cannot utilize it to its full potential. That’s where where the importance of digital adoption comes to light.

Digital adoption enhances the practical knowledge of users to help businesses get the most out of their digital investment. It enhances training and support methods to accelerate the process of adapting to new technologies.

Benefits of Digital Adoption

The motive of an organization while onboarding a new technology is to boost its business productivity. And digital adoption is the key to making it a reality.

Digital adoption enables:

• Enhanced Productivity and Efficiency

Digital adoption helps employees and customers get a deeper understanding of a technology, which enhances the productivity of its users.

• Increased Motivation in the Workplace

Understanding how a new technology works helps users to perform better using the tool at hand. It increases their efficiency and brings in better results.

• Enhanced Customer Satisfaction

Digital adoption eases the burden on support reps by providing step-by-step guidance for new users as well as in case of updates in existing technology. Thus, they find more time to resolve customer issues resulting in enhanced customer satisfaction rates.

• Increased Software Utilization

If employees have limited knowledge about using a tool, they will underutilize it. Gaining in depth knowledge and practical experience about using a new tool promotes prompt usage. Making the most of the new tool helps them increase their productivity.

How Does a Digital Adoption Platform Help?

While learning to use new technology isn’t always a smooth process, the process of achieving successful technological transformation can be speeded up. That’s where a digital adoption platform (DAP) helps.

A DAP can be referred to as software layered on top of another software or application. It empowers businesses to make sure that all users understand the basic functionality of its business-critical applications.

And choosing the right DAP can provide appropriate guidance to the users to enhance their experience.

Here are the key benefits of using a digital adoption platform:

• Reduced onboarding time
• Reduced user resistance to use new technology
• Lesser burden on IT teams
• In-app training for comprehensive learning
• Personalized training to each user
• Digital Adoption Platform for Salesforce-powered Communities
• Businesses across the world are adopting new technology to gain a competitive advantage

However, gaining full potential of new technology is possible only when users have complete knowledge about it.

And if you use the Salesforce-powered community to engage your customers, its navigation can be tricky for the new members, which may impact engagement.

So, what’s the solution?

Enter – GuideIn.

GuideIn is a digital adoption platform that provides real-time guidance and walkthroughs to ease employee onboarding, training, and facilitate change enablement in Salesforce-powered communities.

It is a no code, Salesforce-native, and Lightning-ready solution that minimizes manual effort for training, can be installed and managed effortlessly, maximizes community engagement, and increases your community ROI.

Here’s an eGuide that can help you get a deeper insight into GuideIn. Know how you can acquire a new level of digital achievement in your Salesforce-powered community.

Conclusion

There is an increasing need for businesses to streamline their business operations, automate processes, and get their employees up to speed in order to remain competitive. A digital adoption platform is the key to help them increase employee productivity and deliver customer-centric experiences.

Want to Improve Engagement in Your Salesforce-Powered Community? Talk to Us!

Statistics References:
^[i] Markets and Markets
^[ii] Bain and Company