Communities + Black Friday Sales= The Power Duo for Better ROI

Black Friday sales are just around the corner. ‘Tis the time for brands to garner the attention of their customers and earn their loyalty with incredible offers and CX.

Late to the party? Fret not! We’ve got you covered if you still don’t have a plan of action.

As long as you have a thriving community, you can still meet the pace or even gain an advantage.

How, you ask?

One of the easiest and most powerful ways to build trust and nurture existing customers is through user-generated content (UGC). And, online communities are ‘THE’ hub of UGC. And, leveraging it this Black Friday will create an authentic presence amid the promotional, non-native flurry of content.

That’s not all. There are many ways that will enable you to promote your Black Friday sale at the last minute through online communities. Let’s dive in, shall we?

4 Community Strategies to Implement for Boosting Your Black Friday Sales

Black Friday is a traditional holiday shopping experience that is going digital with technology. In 2021, $3.56^[i] trillion in retail eCommerce sales were made, making it a record-setting year for eCommerce sites. And, this year, these numbers are only going to rise. Having said that, brands are leveraging their communities to their benefit.

Here are 4 ways you can rock Black Friday sales by leveraging your community.

1. Build Anticipation Through Hints

The reason we suggest you kick-off your Black Friday Sale campaign early is because it creates anticipation. Post questions and start dropping hints about something coming your community members’ way and get their hopes up. Ask them to take guesses using polls and questionnaires to ignite discussion threads. It will allow you to assess their expectations of you and make last-minute changes in your strategy.

For instance, hint to your members about one of your products is going to be available at 50% discount. And, ask them to take a guess which one would it be. This will help you analyze which products are in demand and plan your sale accordingly. Lastly, set a revelation date when you’ll reveal the sale prices of your products in your community.

Pro-tip: Do this in your community exclusively to leverage reliable feedback and suggestions from your loyal customers.

2. Create Exclusive Black Friday Coupon Codes for Members

Leverage your community to step up loyalty benefits for your repeat clients. There are various ways to incorporate inclusivity, like-

• Hosting early sale prices revelation day, exclusively for the community members
• Rewarding your community members with exclusive discount codes
• Offering early access to the sale to your community members

Delighting your most loyal customers can go a long way. So, show them that you won’t mind going an extra mile for them – even on the big day. Plus, it will give you a competitive edge.

3. Reward Them for Spreading the Word

Another way to increase the Black Friday sale is by spreading the word. And what’s better than organic marketing? Leverage your community members as your brand loyalists. Nudge them a little to promote your upcoming sale by giving them a reason to promote your business. For instance, you can ask them to refer their friends and family in exchange for discount coupons or loyalty points. This way you’ll get new customers and get closer to your existing ones.

4. Keep Reminding Your Members About the Big Sale

When promoting your Black Friday sale in your community, include a sense of urgency in your message. Ensure that you’re building anticipation but refrain from overdoing it. Members will quickly become immune to a repetitive stream of ‘tempting discounts’ and begin to ignore them. To combat this, balance your promotion with useful information by including valuable content in every promotional post. So, it doesn’t get monotonous and repetitive. Send them tailored messages based on their purchase history or the products they browse.

When done right, your online community can turn your Black Friday sale into a massive hit event for your business. You can boost your sales, acquire new customers, and, foster a deeper sense of loyalty with your existing ones by leveraging our community-oriented Black Friday sale ideas. Apart from increasing sales, you can make your store cruise along. Start your Black Friday campaign early using the online community along with other available channels.

Wish to Create Robust Communities That Take Your Business to New Heights? Talk to Us!

References

[i] https://ecommerceguide.com/ecommerce-statistics/