6 Essential Ingredients for a Good Brand Logo

Today, a brand logo is not just a brand symbol to identify an organization, rather it is the foundation of a brand’s identity.

A good brand logo is distinctive, memorable, and simple in form. But what makes a good logo…great?

A great brand logo boils down to its ability to deliver your business values and brand personality too!

In this read, we’ll decode the key design ingredients to create an effective brand logo that grabs attention and creates a lasting impact.

The Anatomy of an Effective Brand Logo

For a business, a logo is like a stamp or a signature. It suggests that the business can be trusted and makes your brand different from others. Let’s walk you through the elements of an effective brand logo.

Logomark

A pictogram, icon, or graphical element by which the public can identify a brand is known as logomark. It encapsulates the entirety of a brand through symbolism, color theory, and design principles. Some iconic examples are McDonald’s, Apple, and Nike.

Wordmark

A wordmark is a text based part of the logo that displays the company’s name. Example: Jeep, Coca Cola, Tiffany & Co.

Tagline

A catchphrase that describes or communicates a message about the brand. The secondary text portion is usually paired with a wordmark. Ideally, it is in contrast with the wordmark in a smaller, thinner, or condensed typographic style.

Establishment Date and Location

It gives background history on a brand and is rarely used in modern days.

Framing

The outer boundary that encloses the logo in a seal or emphasizes some of its elements. A frame can be a simple box around the logo or a multitude of intricate filigree.

Background

Background refers to the backdrop behind the logo. It can be a picture, transparent or texture.

Negative Space

The empty space left behind or around the logo that ultimately helps to define it. Simply put, it is the unused space in the logo design.

In order to make your logo a success, you have to give a lot of thought in putting these pieces together effectively. Every piece should be put in a way that it belongs there.

6 Essential Ingredients for a Good Brand Logo

Your logo should tell people what your brand is, immediately. To do so, we have listed some ingredients for you to add while designing your brand logo.

Memorability

Walk on the line between simplicity and details to create an impactful logo. Isn’t it easy to recall the logo of Apple? That’s because it is a mixture of simplicity and authenticity.

Versatility

This factor is usually overlooked while designing a brand logo. Your logo should be versatile enough to look right in many ways, be it a brochure, website, pamphlet, or business card.

Colors

Color is, by far, one of the essentials to convey your logo’s meaning. It holds the power to influence thinking, reactions, and emotions. With the right colors, you can get the attention of your audience, stand out from the competition, and reinforce brand recognition. Here’s an example, Google, a technology company, uses four primary colors to stand out from the crowd.

Simplicity

“The strongest logos tell simple stories.” — Sol Sender! This is ‘THE’ mantra to swear by. Your target is to take one look at your logo and figure out what your business is all about. Today, the attention span of the audience is shortening, and they’re not going to invest their time in understanding the exact message from your logo. Example: the word ‘Salesforce’ is within a cloud, which is what their service is built on.

Convey Your Brand Story

Your logo design should make the customer feel good and reflect the overall image of the business. Your logo should communicate the story of your brand within seconds. Break down the ideology and your mission into a logo and see what magic it does.

Use White Space to Your Advantage

“Design is as much an act of spacing as an act of marking.” – Ellen Lupton, Designer and Educator. And that’s exactly why, negative space is a key element of design, which can enable you to create unique and memorable logos. Here’s an example, Dropbox, a cloud storage service, that uses negative space to make its five blue diamonds look like an open cardboard box. Pretty cool, isn’t it?

When it comes to a company’s success, a logo is critical. When potential customers see your logo for the first time, it makes a big first impression. It gives the brand a distinct identity and elicits positive feelings in customers, especially in those who return. Taking advantage of all of these benefits will help you grow your business sustainably and effectively over time.

Want to Ace Your Brand Logo Design? Talk to Us!