5 Sure-Fire Ways to Recession-Proof Your Website

“We will come precariously close to tipping into a recession by mid-2023,” suggests Katy Bostjancic, a chief US economist.

In this digital-first era, websites are a primary source of revenue for a majority of entrepreneurs. As we’re inching closer to the recession, it’s going to have an impact on the business coming from websites.

So, is there a way to limit that impact?

The times are uncertain and there are no standard frameworks for overcoming these financial downturns. But preparing your website for a financial downturn cannot only help you survive but thrive in a potential upcoming recession.

Preparing Your Website for Financial Downturn: 5 Key Focus Areas

Now that we have established that recession is a possibility, it is time to focus on combating this challenge. With online presence taking the spotlight, people rely on your updated website information to form an opinion about your business. Therefore, focusing on website maintenance can help recession-proof your business.

Here are some powerful ways to prepare your website for the uncertain times ahead –

1. Nurture Relationships With Up-to-Date Website Content

In times of crisis, meaningful connections are the strongest suit of any business. And providing useful and informative content that’s relevant to your customers’ needs will help you drive value and nurture relationships with your customer base.

In today’s age, customers expect high-quality, consistent content from their favorite brands. In fact, engaging, consistent, and high-quality content has a significant impact on the audience’s decision-making more than any other technique.

Moreover, it has the potential to create positive experiences for your customers and prospects and persuade them to come back for more. It’s your ticket to grasping your audience’s attention and continually reinforcing a positive brand impression.

So, become your customers’ most entrusted resource for valuable, relevant, high-quality, and up-to-date content to strengthen customer relationships and loyalty.

2. Prevent Underutilization of Existing Resources by Investing in a Strong Tech Stack

Keeping your tech stack up-to-date and well-utilized is a good practice and should be performed at regular intervals. With a potential recession on the table, this practice becomes even more crucial.

Start by identifying your existing tech stack including software, hardware, subscriptions, and other tools. Then, categorize the obsolete, redundant, and under-utilized resources to remove them. This will allow you to upgrade and optimize your tech stack while reducing operational costs.

3. Build a Responsive Website to Retain Existing Customers

Did you know? 72.6%^[i] of smartphone owners use their mobile to search online and make critical purchases. In fact, At least 79% of smartphone users have made a purchase online using their mobile device in the last 6 months. So if your website is still not mobile-responsive, you’d end up losing your customers. Today’s consumers are convenience-driven, which means they find shopping from their smartphones easier and more convenient and would prefer using apps or progressive web apps to access an online store.

Remember, recession or not, delivering seamless customer experiences through a mobile-friendly website should be a priority.

4. Solid Security Measures to Build Rapport With Customers

Cybercrime is on the rise, and no business is immune from the threat of hackers. Moreover, hybrid working conditions have increased the use of personal devices for professional purposes. Thus, it is getting even more challenging to keep the business tech stack and data secure. Thus, cyber security has become a top priority for businesses.

Businesses are taking various security measures to not only protect their critical business information and customer data but also to build credibility and customer trust.

Here are some of the security measures that businesses can take to protect their data from cyber-attacks.

• Use security software
• Update programs and systems regularly
• Put up a firewall
• Make use of intrusion detectors to monitor systems and unusual network activity
• Raise awareness among employees and customers about cybersecurity

5. When the Going Gets Tough, Look for Innovation Opportunities

Recession doesn’t necessarily mean it affects every business equally. While some businesses are very susceptible to economic cycles, others perform well regardless of what’s happening with the economy. For instance, if you’re in the FinTech industry, this might turn out to be a profit-making opportunity if you’re well prepared. Therefore, foresight and preparation can help you turn adversities into opportunities.

To Summarize

Businesses have started preparing for the likely downturn by doubling down on the areas that are likely to drive value to the business. As you can see, technology is the facilitator that helps businesses thrive under difficult circumstances. A well-prepared website can help your business save costs, acquire more customers, and generate better ROI scope in the long run.

Want to Recession-Proof Your Website With Solid Countermeasures? Talk to Us!

References

[i] https://www.cnbc.com/2019/01/24/smartphones-72percent-of-people-will-use-only-mobile-for-internet-by-2025.html