5 Content Marketing Trends to Watch Out for in 2022

One thing that has stayed consistent in content marketing is that it keeps evolving. The tactics that worked last year might not work next year. Content marketing has evolved to creating and sharing content that serves every bit of what customers want from your brand. And now, customers’ en mass online shift made businesses take a quantum leap not only towards digitization but also in finding cutting-edge content marketing strategies to keep them engaged.

We know how important content marketing is to attract new customers, retain the existing ones, target new audiences, increase conversions, and promote sales. Therefore, it is imperative to focus on the new content marketing trends and set your content marketing strategy right for 2022.

We have collated a list of the top 5 content marketing trends to follow in the coming year to gain success. Let’s take a look.

1. Short & Live Video Trends Will be Here to Stay

Brands have been using video content for years. There are millions of videos shelved every day on every topic found on the internet. However, as the trend for videos saw an upsurge, it underwent a significant change by the short video trend brought in by Tik-Tok, Instagram Reels, Facebook, YouTube Shorts, and others. Those who were reluctant to join social media platforms now spend much of their time binge-scrolling short videos. So, posting short videos can unveil what thrills your audience and can be a vital step towards engagement.

At the same time, live video, which is another sub-part of the video category, has been doing amazingly well for various brands. Live videos/streams of events, discussions, or other engaging activities when streamed live benefit many brands and will continue to do so. Short and live videos are another ‘to-add’ trend in your content marketing strategy that will continue to rise in the coming future.

2. Podcasts Will Continue to Rule

2 million podcasts and over 48 million podcast episodes^[i] were created and recorded as of April 2021. In 2019, advertising revenue from podcasts reached $708.1^[ii] million. As more and more people are expected to continuously engage with educational and informative podcasts, it will help you upgrade your 2022 content marketing strategy. Interactive podcasts with an emotional touch, humor, and information can bring forth attention to your brand. These podcasts make an impressive move in social media as well as create a lasting impact on your potential customers.

3. Voice Search Will Evolve

Google Assistant, Siri, Bixby, Alexa, and more voice assistants have become an integral part of our lives. This indicates that voice-activated search will rise in 2022 and beyond. In fact, as more than half of the internet users^[iii] are currently using voice searches, it is already influencing SEO efforts. More so, the shift to voice search has impacted the tone and the syntax of content. Although conversational content has been a strong pillar of content marketing, not all brands changed their voice.

The use of keywords will now be replaced with long-form phrases so that it tallies with relevant voice search. As more users depend on voice-search for hands-free operations, more content marketers will have to consider it in their future campaigns.

4. AI-Powered Content Marketing Will Fuel Business Growth

Advancing without technology is tough in this digitally dominant world. AI-driven tools can help content marketers from keyword research to analytics and data collection to SEO recommendations. AI can also play a crucial role in optimizing and personalizing content. Natural Language Generation (NLG), an AI-branch, can help content marketers with long-form content. While many industries benefit from NLG including travel and tourism and retail, it has enormous benefits for the publishing industry. AI is making work a lot more simplified, it certainly seems to be the biggest game-changer in the content marketing industry in the near future.

5. AR Will Shape Content Marketing Experiences

Viewing potential reality using olfactory, haptic, or visuals is augmented reality. The content made available in the AR form enables the targeted audience to step into the immersive experience of what is being presented. For instance, the IKEA Place app allows Apple device users to scan a room and see how it fits in various locations. It helps customers ensure that the items which they have chosen actually look good in their surroundings. Though providing the AR experience is a high budget bet for organizations, it is quite engaging, fun, and effective from a content marketing perspective.

Conclusion

Keeping up with the evolving needs of your customers and giving them a white-glove treatment is more important than ever. Try to incorporate the above-mentioned trends in your content marketing strategy for 2022 and give a tactical shift to your content marketing efforts.

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Statistics References:

[i] https://www.podcastinsights.com/podcast-statistics/
[ii] https://www.semrush.com/blog/podcast-stats/
[iii] https://backlinko.com/voice-search-stats