4 Ways Marketing Automation Can Increase Community Engagement

Marketing Automation.

It’s a turnkey solution that minimizes manual efforts and simplifies repetitive marketing tasks. This includes tasks such as website marketing, email marketing, and more.

The marketing department in your organization might be using a marketing automation system already. And if you have a thriving online community, you would want to explore the automation side of it.

That’s where marketing automation for online communities comes into the picture.

Let’s deep dive into this concept and understand how marketing automation can empower you to streamline your community tasks and boost engagement.

4 Ways Marketing Automation Can Increase Engagement in Your Online Community

Your online community is the backbone of your business operations. It serves as a goldmine of information as it’s filled with meaningful customer insights in the form of chat threads, feedback, reviews, etc. And keeping a tab on all these insights may seem like an uphill battle. That’s where marketing automation can prove to be your best bet. Integrating your online community with a marketing automation software will enable you to reduce manual effort and perform all marketing tasks quickly.

Let’s take a look at some major advantages of integrating your online community with marketing automation.

1. Reduce Workload With Automated Permissions: Setting permissions manually and providing access to community members can become a time-consuming and labor intensive task. By integrating your online community with automation software, you can avoid the hassle by auto-allowing permissions on the basis of the purchase history. Your customers will be able to navigate to the most relevant pieces of content. Not only does this elevate the customer experience, but it also saves you a lot of time and cost.

2. Keep a Track of the Complete Customer Lifecycle: Online communities are a rich source of information for you. They enable you to learn everything about your customer’s preferences and needs. Upon receiving this comprehensive information, you can brainstorm and innovate to find solutions that address your user’s issues. By integrating your community with a marketing automation platform, you can collect data such as conversation threads, discussions, and more based on demographic in a systematic and streamlined manner. This will give you a 360-degree view of your community members and customers and help you deliver personalized campaigns according to the customer lifecycle.

3. Deliver Value to Customers With High-Quality Interactions: Humanizing with your community members enables you to empathize with them and deliver them more value. But in order for this to happen, you need to understand your user’s problems. The solution to this is syncing your online community with marketing automation software. This can help you execute automated marketing emails to the right audience at the right time so that you can always avoid the classic case of ‘out of sight, out of mind’.

4. Align Your Community Purpose With Your Business Goals: What’s the impact of your online community on your brand? Many organizations don’t measure this due to the lack of metrics available. But, by integrating your online community with a marketing automation platform, you will be able to track the impact of your engagement activities and their effect on your business goals.

Sometimes it can be tough to truly understand the impact of your community on sales or reduction in churn by tying actual member activity to other goals. That’s where marketing automation makes things a breeze for you. With it, you can create lists and reports tied to user actions, such as asset downloads or purchases. Also, your online communities can help you to better understand your buyer personas and improve your marketing efficiency. When you integrate these powerful platforms together, you get the golden key to attract, engage, delight, and convert more customers!

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