November, 2023 | Grazitti Interactive

Elevate Your Social Media Strategy With These Top 7 Trends in 2024

by Kritika Saini, Karishma Srivastava | Digital Marketing & Analytics

Alex, a marketer in New York, got enthralled at a digital marketing conference, when over a coffee his fellow marketer Sarah shared her brand’s[…]

HubSpot CRM: Tips, Tricks & Best Practices

by Kajal Chib | HubSpot, Marketing Automation

HubSpot has revolutionized the way businesses connect, engage, and delight customers, boasting over 100,000 customers in more than 120 countries(i[…]

Behavioral Email Marketing 101: Create High-Converting Email Campaigns

by Kajal Chib | Marketing Automation

Remember when J. Robert Oppenheimer and Edward Teller suggested making a hydrogen bomb and their own team wasn’t fully on board at first! Fast-[…]

Balancing Testing Methods: A Look at Shift-Left and Shift-Right Strategies

by Kriti Pahuja | QA & Testing

Edwards Deming's thoughts ring true till date - Quality is everyone’s responsibility. Over the years, the software testing approach has[…]

Third-Party Risk Management 101: Busting Myths & Unveiling Best Practices

by Kajal Chib | Information Security

Software publishers are the most common source of third-party breaches, causing a whopping 23% of these incidents for three years running(i). In an[…]

Generative AI: Your Catalyst for Email Marketing Success

by Kajal Chib | Marketing Automation

Generative AI, in the words of Elon Musk, is like the ultimate creativity booster. It’s changing the game for businesses and unleashing a new era of[…]

Future-Proof Your SEO Strategy With Top 9 Trends for 2024

by Hardial Singh, Pooja Sharma | Search Engine Optimization

Search engine optimization is a priority for digital marketers because of its impact on search rankings. However, Google constantly updates its[…]

Composable Commerce Setup for Agile B2B Functioning

by Kritika Saini | Web Development

B2B businesses face several challenges in traditional monolithic e-commerce setups. These include intricate processes, legacy technologies, diverse[…]

Omnichannel Reporting: Data-Driven Insights for Growth

by Prakriti Kaushik | Data Visualization

In an era where customers demand seamless, interconnected experiences across channels, creating an omnichannel journey is no longer an option.[…]

Revolutionising Customer Engagement in the ANZ Region With Marketo Engage

by Kajal Chib | Marketo

As a marketer, your mission revolves around finding ways to consistently engage customers at every touchpoint along their journey. And if you’re[…]

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