August, 2022 | Grazitti Interactive

Ideas Management Platform: Solidifying Leadership for Innovation

“Leadership is the capacity to translate vision into reality.” - Warren Bennis Innovation is the ability to create something novel which leads[…]

How to Implement GA4 With GTM

by Pooja Sharma | Digital Marketing & Analytics

“Google Analytics is the best friend of all digital marketers as it dictates the decision making and success of every website.” - Dr. Chris[…]

Google Analytics 4 – What It Is and How It Works

by Pooja Sharma | Digital Marketing & Analytics

“Google Analytics is the best friend of all digital marketers as it dictates the decision-making and success of every website.” Google[…]

The Cookie Conundrum: Sustaining in a Cookieless Digital World

by Pankaj Sabharwal | Digital Marketing & Analytics

For years, online businesses have been tracking user data to reach potential customers, and much of this has been through the use of third-party[…]

Understanding 5 Community Lifecycle Stages to Build Successful Communities

by Khushboo Mandal | Communities

Creating an online community and achieving organizational objectives through it is not plain sailing. It involves a lot of nuances that can put[…]

Elevate Your Digital Growth Using Technology Adoption Curve

by Apoorva Arora | GuideIn

The world around us is constantly evolving, and so is technology. Implementing a new technology forms an essential part of the digital growth of an[…]

Performance Testing: Challenges & Best Practices

by Pooja Sharma, Chitransh Naman | Quality Assurance

Performance testing helps test a software application’s stability, reliability, speed, and scalability under a given workload. The goals of this[…]

Google Analytics 4 and Universal Analytics – What Is the Difference?

by Pooja Sharma | Digital Marketing & Analytics

Ever since Google announced the latest version of Google Analytics, marketers and web analysts have been curious to know more. The switch from the[…]

Mobile App Integration Using Firebase With Google Analytics 4

by Pooja Sharma | Digital Marketing & Analytics

Google Analytics 4 replacing traditional Universal Analytics is a huge change for digital marketers. The transition to GA4 is significant for users[…]

Combat Community Manager Burnout With These 5 Tips

by Guncha Kishore | Communities

A brand reaps immense benefits such as ROI, recognition, and super users from a highly-engaged online community. But the effort that a community[…]

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