Online communities have become the backbone of almost all business operations. We say this because brands, today, are leveraging online communities to[…]
With 7.9 million retail stores online, competition in the eCommerce industry is fierce. Now, to overcome such cut-throat competition, businesses need[…]
Gone are the days when surveys and leaflets were the pathways to gain insights into customers’ views about a brand and its products and services. In[…]
For decades, traditional marketing methods offered brands the choice of TV, print, or radio advertising. By the 1980s, as media channels were flooded[…]