4 Tips to Create Highly Engaging Data-Driven Advertisements by Guncha Kishore | Content Marketing Let’s mind drift to the time when our inboxes used to get bombed with spam messages, unwanted ads, and cold calls. There just wasn’t any stopping[…]
4 Reasons Why Community Analytics is Essential for Community Managers by Guncha Kishore | Communities “The goal is to turn data into information, and information into insight” -Carly Fiorina Online communities have empowered businesses to create[…]
7 Ways to Make Every Customer Interaction Count by Aastha Thakur | Marketing, Marketing Strategy “Make every interaction count, even the small ones. They are all relevant.” – Shep Hyken So, you probably have a stellar product or service[…]
Optimizing Boomi For Improved Team Performance and Effectiveness: A Success Story by Amandeep Singh | Dell Boomi Consulting Partner, ETL Over 10,000 businesses from around the globe today use Boomi. But integrations and managing those integrations aren’t that straightforward, are they[…]
Amplifying Community Experience With the Higher Logic-Salesforce Case Connector by John Summers | Communities In today’s landscape, savvy customers are always in search of immediate answers to their queries while using a brand’s products and services.[…]
5 Tips to Create Killer Ad Copies by Guncha Kishore | Content Marketing “The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” -Howard Luck Gossage When[…]
Everything You Need to Know About Higher Logic’s Acquisition of Vanilla by Guncha Kishore | Communities, Higher Logic/Vanilla Forums Higher Logic’s acquisition of Vanilla has taken the community space by storm. This major announcement by the two big names in the community space[…]
4 Tactics to Create Pop-Ups That Convert by Guncha Kishore | Content Marketing Pop-ups are annoying. We bet this is the first thought that sways through your mind as soon as you see a pop-up ad on your screen. The one thing[…]
Driving Your Brand With Online Communities: Fireside Chat at Marketing (re)Focus, Chapter Rewind by Guncha Kishore | Communities For many brands today, focusing on what their competitors are doing carries more value than strategizing to retain their own customers. However, it[…]
4 Tricks to Growth Hack Your Content by Guncha Kishore | Content Marketing “Growth hacking is not anti-marketing, it is the evolution of marketing, it is pro-growth.” - Sean Ellis Crafting a content marketing strategy[…]