Get Started with A/B Testing – Popular Tools and Benefits by Abeer Aulakh | Marketing, Marketing Strategy A/B testing is a method used to compare two versions of a specific application, web page, email, contact form, or content to find out which one[…]
A Close Look at Why Micro-Interactions Are Crucial in Improving User Experience by Abeer Aulakh | Design, Mobile Apps Designing If you work in design then you already know how important it is to empathize with end users and create designs that maintain a fine balance between[…]
Integrating Pardot Forms with Zoom Webinar to Manage Leads Effectively by Shipra Rajpal | Marketing Automation, Pardot Webinars have always been a great source for businesses to establish credibility, share expertise, promote the brand, broaden reach and most[…]
Integrating Pardot User Information with a LiveAgent by Shipra Rajpal | Marketing Automation, Pardot The vast majority of website visitors don’t have the time or the inclination to repeatedly fill out any inquiry/pre-chat form to initiate a chat[…]
How to Steer Clear of Spam Filters – The Pardot Way by Akanksha Dass | Marketing Automation, Pardot “Spam is a waste of the receivers’ time, and, a waste of the sender’s optimism.” - Mokokoma Mokhonoana Repeat after me, “Email marketing is[…]
Manual Vs Automated Quality Assurance Testing – Which One is a Better Fit for Your Testing Process? by Abeer Aulakh | QA & Testing, Web Development Software testing is a huge domain, but it can be broadly categorized into two areas: manual testing and automated testing. Both of them can be used[…]
Leftover analytics budget? Here’s how you can use it! by Smriti Dewan | Analytics, Data Science Ever wondered how magically things happen every now and then? No, we’re not talking about winning a lottery or finding a $1000 bill on the road.[…]
5 Ways to Effectively Spend Your Leftover Marketing Automation Budget by Akanksha Dass | Marketing Automation "Half my advertising is wasted. I just don’t know which half.” – John Wannamaker Justifying marketing budgets is a tale as old as time, well,[…]
WordPress Marketo Integration: How Can It Help Your Business Grow? by Sakshi Arora | Products, WordPress-Marketo Connector “The reality is the best marketers are using both inbound marketing and marketing automation together, and they are getting great returns.” –[…]
Top 7 Data Warehouse Tools by Pranav Chawla | Data Science, Data Warehouse The global data warehouse market is expected to grow by approximately 8.3% between 2019-2024! Surpassing a total market value of $20 billion by 2024,[…]